Best CRM for Care Homes (2026)

For care homes, the Ikaroa team's top CRM picks are Open Doors, HubSpot CRM and Capsule CRM. They were picked with enquiry management, family communication and occupancy tracking in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

Care homes need CRM systems that manage resident enquiries, family communication, and occupancy tracking. The sales cycle is sensitive and requires careful, compassionate follow-up with families making difficult decisions.

Reviewed by the Ikaroa team • Last updated: March 2026

Enquiry management

Family communication

Occupancy tracking

Compliance

Assessment scheduling

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

Full Review →

HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

Full Review →

Capsule CRM

★4.1/5

Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.

From £0/month (2 users)

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Less Annoying CRM

★4.5/5

True to its name, Less Annoying CRM keeps things simple. One plan, one price, no upsells. Designed specifically for small businesses that find most CRMs too complex.

From £13/user/month

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Salesforce

★4.3/5

The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.

From £20/user/month

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Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

Full Review →

Open Doors vs HubSpot CRM

Feature	Open Doors	HubSpot CRM
Free Plan	✗	✓
Starting Price	£197/month	£0/month
Our Rating	★ 4.8	★ 4.5

Ikaroa Partners

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