Review 2026
Omnisend
Reviewed by the Ikaroa team | Last updated: March 2026
Starting Price
£0/month
Founded
2014
Headquarters
London, United Kingdom
Our Rating
4.2/5
Overview
Omnisend is a marketing automation platform built for e-commerce businesses. It combines email marketing, SMS, push notifications, and automation workflows with deep e-commerce integrations. Known for its pre-built automation workflows designed specifically for online stores, including abandoned cart, welcome series, and browse abandonment.
We have been working with Omnisend across multiple client projects since 2016, and this review reflects our hands-on experience implementing it for businesses of all sizes.
Key Features
Omnisend Pricing
Free
£0/month
- •250 contacts
- •500 emails/month
- •60 SMS
- •Pre-built workflows
Standard
£13/month
- •500 contacts
- •6,000 emails/month
- •60 SMS
- •Advanced automation
Pro
£52/month
- •2,500 contacts
- •Unlimited emails
- •3,933 SMS
- •Advanced reporting
- •Priority support
Pros & Cons
Pros
- +Purpose-built for e-commerce
- +Pre-built automation workflows save time
- +Multi-channel (email, SMS, push)
- +Good Shopify and WooCommerce integrations
- +Affordable for small stores
Cons
- -Less useful for non-e-commerce businesses
- -SMS credits limited on lower plans
- -Template designs could be more modern
- -Reporting is basic compared to Klaviyo
- -Free plan is very limited
Who Is Omnisend Best For?
E-commerce businesses wanting affordable multi-channel marketing automation
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Our Verdict
Omnisend earns a strong 4.2/5 in our review. With pricing starting at £0/month, it offers purpose-built for e-commerce. While less useful for non-e-commerce businesses, it remains a solid choice for e-commerce businesses wanting affordable multi-channel marketing automation...
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Is Omnisend worth it in 2026?▼
Omnisend rates 4.2/5 in our review. It is best suited for E-commerce businesses wanting affordable multi-channel marketing automation. Whether it is worth it depends on your specific needs and budget.
How much does Omnisend cost?▼
Omnisend pricing starts at £0/month for the Free plan. Check the pricing section for a full breakdown.
What are the best alternatives to Omnisend?▼
Top alternatives to Omnisend include HubSpot Marketing, Marketo, Pardot. Visit our alternatives page for a detailed comparison.
Does Omnisend offer a free plan?▼
Yes, Omnisend offers a free plan that includes 250 contacts, 500 emails/month, 60 SMS.
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