Comparison 2026
Omnisend vs Klaviyo
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Omnisend
Omnisend is a marketing automation platform built for e-commerce businesses. It combines email marketing, SMS, push notifications, and automation workflows with deep e-commerce integrations. Known for its pre-built automation workflows designed specifically for online stores, including abandoned cart, welcome series, and browse abandonment.
From: £0/month
Best for: E-commerce businesses wanting affordable multi-cha...
Klaviyo
Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
From: £0/month
Best for: E-commerce businesses wanting data-driven email an...
Feature Comparison
| Feature | Omnisend | Klaviyo |
|---|---|---|
| Free Plan | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Our Rating | 4.2/5 | 4.5/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
Pricing Comparison
Omnisend Pricing
Klaviyo Pricing
Pros & Cons
Omnisend
Pros
- +Purpose-built for e-commerce
- +Pre-built automation workflows save time
- +Multi-channel (email, SMS, push)
Cons
- -Less useful for non-e-commerce businesses
- -SMS credits limited on lower plans
Klaviyo
Pros
- +Best-in-class e-commerce integrations
- +Powerful predictive analytics and segmentation
- +Excellent revenue attribution reporting
Cons
- -Expensive as contact list grows
- -Steep learning curve for beginners
Our Verdict
Both Omnisend and Klaviyo are solid options, but they serve different needs. Choose Omnisend if you need E-commerce businesses wanting affordable multi-channel marke. Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS mark.
Consider Open Doors Instead
Why choose between Omnisend and Klaviyo? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Omnisend better than Klaviyo?▼
It depends on your needs. Omnisend scores 4.2/5 while Klaviyo scores 4.5/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Omnisend or Klaviyo?▼
Omnisend starts at £0/month, while Klaviyo starts at £0/month.
Can Ikaroa help me set up Omnisend or Klaviyo?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both Omnisend and Klaviyo for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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