Review 2026
Autopilot
Reviewed by the Ikaroa team | Last updated: March 2026
Starting Price
£449/month
Founded
2012
Headquarters
Sydney, Australia
Our Rating
4/5
Overview
Autopilot (now Ortto) is a visual marketing automation platform that combines customer data, messaging, and analytics. Known for its beautiful visual journey builder that makes creating complex automation workflows intuitive. It connects customer data from multiple sources to power personalised multi-channel campaigns.
We have been working with Autopilot across multiple client projects since 2014, and this review reflects our hands-on experience implementing it for businesses of all sizes.
Key Features
Autopilot Pricing
Professional
£449/month
- •5,000 contacts
- •Email, SMS, in-app
- •Journey builder
- •Analytics
Business
£899/month
- •10,000 contacts
- •Advanced segmentation
- •Custom events
- •Dedicated IP
Enterprise
Custom
- •Custom contacts
- •Priority support
- •Custom integrations
- •SLA
Pros & Cons
Pros
- +Beautiful, intuitive visual journey builder
- +Combines CDP with automation
- +Multi-channel messaging (email, SMS, in-app)
- +Good analytics and attribution
- +Clean, modern interface
Cons
- -Expensive for the contact limits
- -Smaller integration ecosystem
- -Less well-known than HubSpot or ActiveCampaign
- -Limited CRM functionality
- -Rebranding to Ortto caused confusion
Who Is Autopilot Best For?
Marketing teams wanting visual automation with built-in customer data platform
Alternatives to Autopilot
Our Verdict
Autopilot earns a strong 4/5 in our review. With pricing starting at £449/month, it offers beautiful, intuitive visual journey builder. While expensive for the contact limits, it remains a solid choice for marketing teams wanting visual automation with built-in customer data platform...
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Is Autopilot worth it in 2026?▼
Autopilot rates 4/5 in our review. It is best suited for Marketing teams wanting visual automation with built-in customer data platform. Whether it is worth it depends on your specific needs and budget.
How much does Autopilot cost?▼
Autopilot pricing starts at £449/month for the Professional plan. Check the pricing section for a full breakdown.
What are the best alternatives to Autopilot?▼
Top alternatives to Autopilot include HubSpot Marketing, Marketo, Pardot. Visit our alternatives page for a detailed comparison.
Does Autopilot offer a free plan?▼
Autopilot does not currently offer a free plan, but they do provide a free trial.
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