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Review 2026

Marketo

★★★★4.1/5
marketing automationFrom Custom (from ~£800/month)

Reviewed by the Ikaroa team | Last updated: March 2026

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Starting Price

Custom (from ~£800/month)

Founded

2006

Headquarters

San Jose, California

Our Rating

4.1/5

Overview

Marketo Engage (by Adobe) is an enterprise-grade marketing automation platform designed for large B2B organisations. It offers lead management, email marketing, revenue attribution, account-based marketing, and advanced analytics. Known for its depth of functionality and scalability for complex marketing operations.

We have been working with Marketo across multiple client projects since 2008, and this review reflects our hands-on experience implementing it for businesses of all sizes.

Key Features

✓Lead Management
✓Email Marketing
✓Revenue Attribution
✓Account-Based Marketing
✓Landing Pages
✓Forms
✓AI Personalisation
✓Predictive Content
✓Social Marketing
✓Analytics

Marketo Pricing

Growth

Custom (from ~£800/month)

  • •Email marketing
  • •Landing pages
  • •Forms
  • •Lead management

Select

Custom (from ~£1,800/month)

  • •Everything in Growth
  • •A/B testing
  • •Advanced analytics
  • •Social marketing

Prime

Custom (from ~£3,200/month)

  • •Everything in Select
  • •Revenue attribution
  • •AI personalisation
  • •Predictive content

Ultimate

Custom

  • •Everything in Prime
  • •Premium support
  • •Custom sandboxes
  • •Advanced APIs
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Pros & Cons

Pros

  • +Enterprise-grade scalability and reliability
  • +Excellent lead scoring and nurturing
  • +Strong revenue attribution
  • +Deep Salesforce integration
  • +Account-based marketing capabilities

Cons

  • -Very expensive (enterprise pricing)
  • -Complex setup and implementation
  • -Steep learning curve
  • -Requires dedicated admin/team
  • -Integration outside Adobe ecosystem can be challenging
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Who Is Marketo Best For?

Large B2B enterprises wanting comprehensive marketing automation with revenue attribution

Alternatives to Marketo

View all Marketo alternatives →

Related Comparisons

Our Verdict

Marketo earns a strong 4.1/5 in our review. With pricing starting at Custom (from ~£800/month), it offers enterprise-grade scalability and reliability. While very expensive (enterprise pricing), it remains a solid choice for large b2b enterprises wanting comprehensive marketing automation with revenue at...

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Marketo FAQ

Is Marketo worth it in 2026?▼

Marketo rates 4.1/5 in our review. It is best suited for Large B2B enterprises wanting comprehensive marketing automation with revenue attribution. Whether it is worth it depends on your specific needs and budget.

How much does Marketo cost?▼

Marketo pricing starts at Custom (from ~£800/month) for the Growth plan. Check the pricing section for a full breakdown.

What are the best alternatives to Marketo?▼

Top alternatives to Marketo include HubSpot Marketing, Pardot, Autopilot. Visit our alternatives page for a detailed comparison.

Does Marketo offer a free plan?▼

Marketo does not currently offer a free plan, but they do provide a free trial.

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