Comparison 2026
HubSpot Marketing vs Marketo
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot Marketing edges ahead overall with a rating of 4.4/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
HubSpot Marketing
HubSpot Marketing Hub is the marketing automation arm of the HubSpot platform. It offers email marketing, landing pages, social media, SEO tools, content management, and advanced marketing automation. Known for its inbound marketing methodology, powerful automation workflows, and seamless CRM integration.
From: £0/month
Best for: Mid-size businesses wanting powerful marketing aut...
Marketo
Marketo Engage (by Adobe) is an enterprise-grade marketing automation platform designed for large B2B organisations. It offers lead management, email marketing, revenue attribution, account-based marketing, and advanced analytics. Known for its depth of functionality and scalability for complex marketing operations.
From: Custom (from ~£800/month)
Best for: Large B2B enterprises wanting comprehensive market...
Feature Comparison
| Feature | HubSpot Marketing | Marketo |
|---|---|---|
| Free Plan | Yes | No |
| Starting Price | £0/month | Custom (from ~£800/month) |
| Our Rating | 4.4/5 | 4.1/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Limited |
Pricing Comparison
HubSpot Marketing Pricing
Marketo Pricing
Pros & Cons
HubSpot Marketing
Pros
- +Seamless CRM integration
- +Powerful marketing automation workflows
- +Excellent content management system
Cons
- -Professional tier is extremely expensive
- -Per-contact pricing escalates quickly
Marketo
Pros
- +Enterprise-grade scalability and reliability
- +Excellent lead scoring and nurturing
- +Strong revenue attribution
Cons
- -Very expensive (enterprise pricing)
- -Complex setup and implementation
Our Verdict
Both HubSpot Marketing and Marketo are solid options, but they serve different needs. Choose HubSpot Marketing if you need Mid-size businesses wanting powerful marketing automation wi. Choose Marketo if you need Large B2B enterprises wanting comprehensive marketing automa.
Consider Open Doors Instead
Why choose between HubSpot Marketing and Marketo? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is HubSpot Marketing better than Marketo?▼
It depends on your needs. HubSpot Marketing scores 4.4/5 while Marketo scores 4.1/5. We recommend evaluating both against your specific requirements.
Which is cheaper, HubSpot Marketing or Marketo?▼
HubSpot Marketing starts at £0/month, while Marketo starts at Custom (from ~£800/month).
Can Ikaroa help me set up HubSpot Marketing or Marketo?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both HubSpot Marketing and Marketo for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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