Review 2026
Drip
Reviewed by the Ikaroa team | Last updated: March 2026
Starting Price
£32/month
Founded
2013
Headquarters
Minneapolis, Minnesota
Our Rating
4.2/5
Overview
Drip is an e-commerce marketing automation platform designed for online stores. It combines email marketing, on-site personalisation, and multi-channel automation to help e-commerce brands build relationships and drive repeat purchases. Particularly strong with Shopify and WooCommerce integrations.
We have been working with Drip across multiple client projects since 2015, and this review reflects our hands-on experience implementing it for businesses of all sizes.
Key Features
Drip Pricing
Standard
£32/month
- •2,500 contacts
- •Unlimited emails
- •Email and SMS
- •Automation workflows
Pro
£105/month
- •10,000 contacts
- •Unlimited emails
- •Advanced segmentation
- •Revenue attribution
Enterprise
Custom
- •50,000+ contacts
- •Dedicated IP
- •Priority support
- •Custom integrations
Pros & Cons
Pros
- +Purpose-built for e-commerce
- +Excellent visual automation builder
- +Strong Shopify and WooCommerce integrations
- +Revenue attribution on every campaign
- +Clean, modern interface
Cons
- -No free plan available
- -Higher starting price than Mailchimp
- -Limited use for non-e-commerce businesses
- -Smaller template library
- -SMS available in US and Canada only
Who Is Drip Best For?
E-commerce brands wanting sophisticated automation to drive repeat purchases
Alternatives to Drip
Related Comparisons
Our Verdict
Drip earns a strong 4.2/5 in our review. With pricing starting at £32/month, it offers purpose-built for e-commerce. While no free plan available, it remains a solid choice for e-commerce brands wanting sophisticated automation to drive repeat purchases...
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Is Drip worth it in 2026?▼
Drip rates 4.2/5 in our review. It is best suited for E-commerce brands wanting sophisticated automation to drive repeat purchases. Whether it is worth it depends on your specific needs and budget.
How much does Drip cost?▼
Drip pricing starts at £32/month for the Standard plan. Check the pricing section for a full breakdown.
What are the best alternatives to Drip?▼
Top alternatives to Drip include ActiveCampaign, Brevo, Mailchimp. Visit our alternatives page for a detailed comparison.
Does Drip offer a free plan?▼
Drip does not currently offer a free plan, but they do provide a free trial.
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