Best Marketing Automation Platforms (2026)

HubSpot Marketing Hub is the marketing automation arm of the HubSpot platform. It offers email marketing, landing pages, social media, SEO tools, content management, and advanced marketing automation. Known for its inbound marketing methodology, powerful automation workflows, and seamless CRM integration.

Marketo Engage (by Adobe) is an enterprise-grade marketing automation platform designed for large B2B organisations. It offers lead management, email marketing, revenue attribution, account-based marketing, and advanced analytics. Known for its depth of functionality and scalability for complex marketing operations.

Pardot (now Marketing Cloud Account Engagement by Salesforce) is a B2B marketing automation platform deeply integrated with Salesforce CRM. It offers lead generation, email marketing, lead scoring, ROI reporting, and AI-powered insights. The natural choice for businesses already invested in the Salesforce ecosystem.

Autopilot (now Ortto) is a visual marketing automation platform that combines customer data, messaging, and analytics. Known for its beautiful visual journey builder that makes creating complex automation workflows intuitive. It connects customer data from multiple sources to power personalised multi-channel campaigns.

Customer.io is a marketing automation platform built for tech-savvy teams. It excels at event-driven messaging, allowing you to trigger emails, push notifications, SMS, and in-app messages based on user behaviour. Popular with SaaS companies and product-led growth teams for its flexibility and developer-friendly approach.

Omnisend is a marketing automation platform built for e-commerce businesses. It combines email marketing, SMS, push notifications, and automation workflows with deep e-commerce integrations. Known for its pre-built automation workflows designed specifically for online stores, including abandoned cart, welcome series, and browse abandonment.