Comparison 2026

ActiveCampaign vs Smartsheet

A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.

Reviewed by the Ikaroa team | Last updated: March 2026

Quick Verdict

ActiveCampaign edges ahead overall with a rating of 4.4/5. However, both platforms excel at different things. Read on for the full breakdown.

At a Glance

A

ActiveCampaign

4.4/5

ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.

Best for: Businesses prioritising email marketing and sophis...

Full review →
S

Smartsheet

4/5

Smartsheet is a spreadsheet-like work management platform used by enterprises for project management, reporting, and workflow automation. Can be adapted for CRM use.

Best for: Enterprises wanting spreadsheet-familiar work mana...

Full review →

Feature Comparison

FeatureActiveCampaignSmartsheet
Free PlanNoNo
Our Rating4.4/54/5
Mobile AppLimitedYes
Email MarketingYesNo
AutomationYesYes

Pros & Cons

ActiveCampaign

Pros

  • +Best-in-class marketing automation
  • +Excellent email deliverability
  • +Sophisticated automation builder

Cons

  • -CRM is secondary to marketing features
  • -Can be complex for beginners

Smartsheet

Pros

  • +Familiar spreadsheet interface
  • +Powerful automation engine
  • +Good for enterprise workflows

Cons

  • -Not designed as a CRM
  • -Can be expensive for what it offers

Our Verdict

Both ActiveCampaign and Smartsheet are solid options, but they serve different needs. Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated au. Choose Smartsheet if you need Enterprises wanting spreadsheet-familiar work management wit.

Our Pick

Consider Open Doors Instead

Why choose between ActiveCampaign and Smartsheet? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.

Frequently Asked Questions

Is ActiveCampaign better than Smartsheet?

It depends on your needs. ActiveCampaign scores 4.4/5 while Smartsheet scores 4/5. We recommend evaluating both against your specific requirements.

Which is cheaper, ActiveCampaign or Smartsheet?

Both ActiveCampaign and Smartsheet offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.

Can Ikaroa help me set up ActiveCampaign or Smartsheet?

Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.

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Ikaroa Partners

Claim a special deal on ActiveCampaign or Smartsheet

Our team has implemented both ActiveCampaign and Smartsheet for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.

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