Comparison 2026
ActiveCampaign vs Insightly
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
ActiveCampaign
ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Best for: Businesses prioritising email marketing and sophis...
Insightly
Insightly combines CRM with project management, making it useful for businesses that need to manage both sales pipelines and post-sale project delivery.
Best for: Businesses needing CRM and project management in o...
Feature Comparison
| Feature | ActiveCampaign | Insightly |
|---|---|---|
| Free Plan | No | No |
| Our Rating | 4.4/5 | 3.9/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
Pros & Cons
ActiveCampaign
Pros
- +Best-in-class marketing automation
- +Excellent email deliverability
- +Sophisticated automation builder
Cons
- -CRM is secondary to marketing features
- -Can be complex for beginners
Insightly
Pros
- +Combines CRM and project management
- +Good for tracking post-sale delivery
- +Decent customisation options
Cons
- -Interface feels dated
- -Reporting is limited on lower tiers
Our Verdict
Both ActiveCampaign and Insightly are solid options, but they serve different needs. Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated au. Choose Insightly if you need Businesses needing CRM and project management in one platfor.
Consider Open Doors Instead
Why choose between ActiveCampaign and Insightly? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is ActiveCampaign better than Insightly?▼
It depends on your needs. ActiveCampaign scores 4.4/5 while Insightly scores 3.9/5. We recommend evaluating both against your specific requirements.
Which is cheaper, ActiveCampaign or Insightly?▼
Both ActiveCampaign and Insightly offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up ActiveCampaign or Insightly?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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