Review 2026
Wix
Reviewed by the Ikaroa team | Last updated: March 2026
Starting Price
£7/month
Founded
2006
Headquarters
Tel Aviv, Israel
Our Rating
4.1/5
Overview
Wix is one of the most popular website builders in the world, offering an intuitive drag-and-drop editor with hundreds of templates. It has evolved from a simple site builder into a comprehensive platform with e-commerce, booking, marketing tools, and an AI website creator. Known for its ease of use and flexibility.
We have been working with Wix across multiple client projects since 2008, and this review reflects our hands-on experience implementing it for businesses of all sizes.
Key Features
Wix Pricing
Light
£7/month
- •Custom domain
- •No Wix ads
- •Light analytics
- •Marketing tools
Core
£10/month
- •Everything in Light
- •Online payments
- •50GB storage
- •Google Analytics
Business
£14/month
- •Everything in Core
- •100GB storage
- •Developer tools
- •Subscriptions
Business Elite
£117/month
- •Unlimited storage
- •Priority support
- •Custom reports
- •Multi-location inventory
Pros & Cons
Pros
- +Extremely easy drag-and-drop editor
- +AI website creator for quick setup
- +Large template library (800+)
- +Built-in booking and scheduling
- +Good free plan for testing
Cons
- -Cannot switch templates after publishing
- -Site speed can be slower than competitors
- -E-commerce less powerful than Shopify
- -Wix branding on free plan
- -Limited export options (vendor lock-in)
Who Is Wix Best For?
Small businesses and individuals wanting an easy, all-in-one website builder
Alternatives to Wix
Related Comparisons
Our Verdict
Wix earns a strong 4.1/5 in our review. With pricing starting at £7/month, it offers extremely easy drag-and-drop editor. While cannot switch templates after publishing, it remains a solid choice for small businesses and individuals wanting an easy, all-in-one website builder...
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Is Wix worth it in 2026?▼
Wix rates 4.1/5 in our review. It is best suited for Small businesses and individuals wanting an easy, all-in-one website builder. Whether it is worth it depends on your specific needs and budget.
How much does Wix cost?▼
Wix pricing starts at £7/month for the Light plan. Check the pricing section for a full breakdown.
What are the best alternatives to Wix?▼
Top alternatives to Wix include Shopify, Squarespace, Webflow. Visit our alternatives page for a detailed comparison.
Does Wix offer a free plan?▼
Wix does not currently offer a free plan, but they do provide a free trial.
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