Comparison 2026
Shopify vs Wix
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Shopify edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Shopify
Shopify is the world's leading e-commerce platform, powering millions of online stores globally. It provides everything needed to start, run, and grow an online business, from website building and product management to payment processing and shipping. Known for its ease of use and extensive app ecosystem.
From: £24/month
Best for: Businesses wanting the easiest, most complete e-co...
Wix
Wix is one of the most popular website builders in the world, offering an intuitive drag-and-drop editor with hundreds of templates. It has evolved from a simple site builder into a comprehensive platform with e-commerce, booking, marketing tools, and an AI website creator. Known for its ease of use and flexibility.
From: £7/month
Best for: Small businesses and individuals wanting an easy, ...
Feature Comparison
| Feature | Shopify | Wix |
|---|---|---|
| Free Plan | No | No |
| Starting Price | £24/month | £7/month |
| Our Rating | 4.5/5 | 4.1/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | No |
| Automation | Limited | Limited |
Pricing Comparison
Shopify Pricing
Wix Pricing
Pros & Cons
Shopify
Pros
- +Easiest e-commerce platform to use
- +Massive app ecosystem (8,000+ apps)
- +Excellent payment processing (Shopify Payments)
Cons
- -Transaction fees if not using Shopify Payments
- -Monthly costs add up with apps
Wix
Pros
- +Extremely easy drag-and-drop editor
- +AI website creator for quick setup
- +Large template library (800+)
Cons
- -Cannot switch templates after publishing
- -Site speed can be slower than competitors
Our Verdict
Both Shopify and Wix are solid options, but they serve different needs. Choose Shopify if you need Businesses wanting the easiest, most complete e-commerce pla. Choose Wix if you need Small businesses and individuals wanting an easy, all-in-one.
Consider Open Doors Instead
Why choose between Shopify and Wix? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Shopify better than Wix?▼
It depends on your needs. Shopify scores 4.5/5 while Wix scores 4.1/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Shopify or Wix?▼
Shopify starts at £24/month, while Wix starts at £7/month.
Can Ikaroa help me set up Shopify or Wix?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
Related Comparisons
Ikaroa Partners
Claim a special deal on Shopify or Wix
Our team has implemented both Shopify and Wix for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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