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Review 2026

Shopify

★★★★4.5/5
website builderFrom £24/month

Reviewed by the Ikaroa team | Last updated: March 2026

Starting Price

£24/month

Founded

2006

Headquarters

Ottawa, Canada

Our Rating

4.5/5

Overview

Shopify is the world's leading e-commerce platform, powering millions of online stores globally. It provides everything needed to start, run, and grow an online business, from website building and product management to payment processing and shipping. Known for its ease of use and extensive app ecosystem.

We have been working with Shopify across multiple client projects since 2008, and this review reflects our hands-on experience implementing it for businesses of all sizes.

Key Features

Online Store Builder
Product Management
Payment Processing
Shipping Management
App Store (8,000+)
Themes
SEO Tools
Analytics
Multi-channel Selling
Mobile App

Shopify Pricing

Basic

£24/month

  • Online store
  • Unlimited products
  • 2 staff accounts
  • Basic reports

Shopify

£59/month

  • Everything in Basic
  • 5 staff accounts
  • Professional reports
  • Lower card rates

Advanced

£289/month

  • Everything in Shopify
  • 15 staff accounts
  • Custom reports
  • Lowest card rates

Shopify Plus

From £1,750/month

  • Enterprise features
  • Unlimited staff
  • Dedicated support
  • Customisable checkout

Pros & Cons

Pros

  • +Easiest e-commerce platform to use
  • +Massive app ecosystem (8,000+ apps)
  • +Excellent payment processing (Shopify Payments)
  • +Scales from small to enterprise
  • +Strong SEO capabilities

Cons

  • -Transaction fees if not using Shopify Payments
  • -Monthly costs add up with apps
  • -Limited customisation without coding
  • -Content management is basic compared to WordPress
  • -Migrating away is difficult

Who Is Shopify Best For?

Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem

Alternatives to Shopify

View all Shopify alternatives →

Related Comparisons

Our Verdict

Shopify earns a strong 4.5/5 in our review. With pricing starting at £24/month, it offers easiest e-commerce platform to use. While transaction fees if not using shopify payments, it remains a solid choice for businesses wanting the easiest, most complete e-commerce platform with massive a...

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Shopify FAQ

Is Shopify worth it in 2026?

Shopify rates 4.5/5 in our review. It is best suited for Businesses wanting the easiest, most complete e-commerce platform with massive app ecosystem. Whether it is worth it depends on your specific needs and budget.

How much does Shopify cost?

Shopify pricing starts at £24/month for the Basic plan. Check the pricing section for a full breakdown.

What are the best alternatives to Shopify?

Top alternatives to Shopify include Squarespace, Webflow, Wix. Visit our alternatives page for a detailed comparison.

Does Shopify offer a free plan?

Shopify does not currently offer a free plan, but they do provide a free trial.

Ikaroa Partners

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