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Review 2026

Moz

★★★★4/5
seoFrom £38/month

Reviewed by the Ikaroa team | Last updated: March 2026

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Starting Price

£38/month

Founded

2004

Headquarters

Seattle, Washington

Our Rating

4/5

Overview

Moz is one of the original SEO software companies, known for creating the Domain Authority metric. Moz Pro offers keyword research, site audits, rank tracking, and link analysis. It also provides a strong educational community and local SEO tools (Moz Local) for businesses with physical locations.

We have been working with Moz across multiple client projects since 2006, and this review reflects our hands-on experience implementing it for businesses of all sizes.

Key Features

✓Keyword Research
✓Site Audit
✓Rank Tracking
✓Link Analysis
✓Domain Authority
✓Page Authority
✓On-page Grader
✓SERP Analysis
✓Moz Local
✓Reporting

Moz Pricing

Starter

£38/month

  • •1 user
  • •1 campaign
  • •50 keyword queries/month
  • •Site audit (weekly)

Standard

£70/month

  • •1 user
  • •3 campaigns
  • •300 keyword queries/month
  • •Branded reports

Medium

£130/month

  • •2 users
  • •10 campaigns
  • •5,000 keyword queries/month
  • •Full access

Large

£210/month

  • •3 users
  • •25 campaigns
  • •15,000 keyword queries/month
  • •Premium support
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Pros & Cons

Pros

  • +Created the widely-used Domain Authority metric
  • +Strong educational community and resources
  • +Good local SEO tools (Moz Local)
  • +Intuitive interface for beginners
  • +More affordable entry point than Semrush or Ahrefs

Cons

  • -Smaller keyword database than Semrush or Ahrefs
  • -Backlink index is less comprehensive
  • -Data refresh rates are slower
  • -Fewer advanced features than competitors
  • -Has lost market share to newer tools
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Who Is Moz Best For?

SEO beginners and local businesses wanting reliable SEO tools with excellent education

Alternatives to Moz

View all Moz alternatives →

Related Comparisons

Our Verdict

Moz earns a strong 4/5 in our review. With pricing starting at £38/month, it offers created the widely-used domain authority metric. While smaller keyword database than semrush or ahrefs, it remains a solid choice for seo beginners and local businesses wanting reliable seo tools with excellent edu...

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Moz FAQ

Is Moz worth it in 2026?▼

Moz rates 4/5 in our review. It is best suited for SEO beginners and local businesses wanting reliable SEO tools with excellent education. Whether it is worth it depends on your specific needs and budget.

How much does Moz cost?▼

Moz pricing starts at £38/month for the Starter plan. Check the pricing section for a full breakdown.

What are the best alternatives to Moz?▼

Top alternatives to Moz include Semrush, Ahrefs, SE Ranking. Visit our alternatives page for a detailed comparison.

Does Moz offer a free plan?▼

Moz does not currently offer a free plan, but they do provide a free trial.

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