Comparison 2026
Moz vs Semrush
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Semrush edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Moz
Moz is one of the original SEO software companies, known for creating the Domain Authority metric. Moz Pro offers keyword research, site audits, rank tracking, and link analysis. It also provides a strong educational community and local SEO tools (Moz Local) for businesses with physical locations.
From: £38/month
Best for: SEO beginners and local businesses wanting reliabl...
Semrush
Semrush is the most comprehensive SEO and digital marketing toolkit on the market. It offers keyword research, site audits, competitor analysis, backlink tracking, content marketing tools, and PPC research. Used by agencies and in-house marketing teams worldwide as their primary SEO platform.
From: £100/month
Best for: Agencies and marketing teams wanting the most comp...
Feature Comparison
| Feature | Moz | Semrush |
|---|---|---|
| Free Plan | No | No |
| Starting Price | £38/month | £100/month |
| Our Rating | 4/5 | 4.5/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | No |
| Automation | Limited | Limited |
Pricing Comparison
Moz Pricing
Semrush Pricing
Pros & Cons
Moz
Pros
- +Created the widely-used Domain Authority metric
- +Strong educational community and resources
- +Good local SEO tools (Moz Local)
Cons
- -Smaller keyword database than Semrush or Ahrefs
- -Backlink index is less comprehensive
Semrush
Pros
- +Most comprehensive SEO toolkit available
- +Excellent keyword research database
- +Strong competitor analysis tools
Cons
- -Expensive, especially for individuals
- -Per-user pricing adds significant cost
Our Verdict
Both Moz and Semrush are solid options, but they serve different needs. Choose Moz if you need SEO beginners and local businesses wanting reliable SEO tool. Choose Semrush if you need Agencies and marketing teams wanting the most comprehensive .
Consider Open Doors Instead
Why choose between Moz and Semrush? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Moz better than Semrush?▼
It depends on your needs. Moz scores 4/5 while Semrush scores 4.5/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Moz or Semrush?▼
Moz starts at £38/month, while Semrush starts at £100/month.
Can Ikaroa help me set up Moz or Semrush?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
Related Comparisons
Ikaroa Partners
Claim a special deal on Moz or Semrush
Our team has implemented both Moz and Semrush for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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