Comparison 2026
Ahrefs vs Moz
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Ahrefs edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Ahrefs
Ahrefs is a leading SEO toolset known for having the most comprehensive backlink index on the web. It offers site exploration, keyword research, content analysis, rank tracking, and site auditing. Popular with SEO professionals for its data accuracy, intuitive interface, and powerful backlink analysis capabilities.
From: £79/month
Best for: SEO professionals wanting the best backlink analys...
Moz
Moz is one of the original SEO software companies, known for creating the Domain Authority metric. Moz Pro offers keyword research, site audits, rank tracking, and link analysis. It also provides a strong educational community and local SEO tools (Moz Local) for businesses with physical locations.
From: £38/month
Best for: SEO beginners and local businesses wanting reliabl...
Feature Comparison
| Feature | Ahrefs | Moz |
|---|---|---|
| Free Plan | No | No |
| Starting Price | £79/month | £38/month |
| Our Rating | 4.5/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | No |
| Automation | Limited | Limited |
Pricing Comparison
Ahrefs Pricing
Moz Pricing
Pros & Cons
Ahrefs
Pros
- +Best backlink index in the industry
- +Excellent data accuracy and freshness
- +Intuitive, clean interface
Cons
- -Expensive for individuals and small businesses
- -No free plan (only limited free tools)
Moz
Pros
- +Created the widely-used Domain Authority metric
- +Strong educational community and resources
- +Good local SEO tools (Moz Local)
Cons
- -Smaller keyword database than Semrush or Ahrefs
- -Backlink index is less comprehensive
Our Verdict
Both Ahrefs and Moz are solid options, but they serve different needs. Choose Ahrefs if you need SEO professionals wanting the best backlink analysis and key. Choose Moz if you need SEO beginners and local businesses wanting reliable SEO tool.
Consider Open Doors Instead
Why choose between Ahrefs and Moz? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Ahrefs better than Moz?▼
It depends on your needs. Ahrefs scores 4.5/5 while Moz scores 4/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Ahrefs or Moz?▼
Ahrefs starts at £79/month, while Moz starts at £38/month.
Can Ikaroa help me set up Ahrefs or Moz?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
Related Comparisons
Ikaroa Partners
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Our team has implemented both Ahrefs and Moz for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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