HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Rating
4.5/5
Founded
2006
HQ
Cambridge, Massachusetts
Best For
Small to mid-sized businesses wanting a free starting point with room to grow
Key Features
What We Like
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
- +Huge integration marketplace (1,000+)
- +Strong community and learning resources
Worth Knowing
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
- -Limited customisation on lower tiers
- -Annual contracts on paid plans
- -Per-seat pricing adds up for larger teams
Get Started with HubSpot CRM
Visit HubSpot CRMFree to try. Exclusive Ikaroa partner pricing.
Alternatives to HubSpot CRM
Other crm tools reviewed by the Ikaroa team
Open Doors
All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.
Salesforce
The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.
Pipedrive
A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.
Zoho CRM
Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.
Freshworks CRM
Freshworks (formerly Freshsales) offers a modern, AI-powered CRM with a clean interface. Part of the Freshworks suite that includes helpdesk and marketing tools.
Keap
Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
Frequently Asked Questions
What is HubSpot CRM?
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
How much does HubSpot CRM cost?
HubSpot CRM offers several plans to suit different business sizes. Visit their website through our link for the latest pricing and exclusive Ikaroa partner deals.
Is HubSpot CRM good for small businesses?
HubSpot CRM is best for: Small to mid-sized businesses wanting a free starting point with room to grow. We rated it 4.5/5 based on features, value, and ease of use.
What are the alternatives to HubSpot CRM?
Top alternatives include Open Doors, Salesforce, Pipedrive. See our full alternatives comparison for a detailed breakdown.
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