Comparison 2026
ActiveCampaign vs Keap
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
ActiveCampaign
ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Best for: Businesses prioritising email marketing and sophis...
Keap
Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
Best for: Small businesses and solopreneurs needing sales an...
Feature Comparison
| Feature | ActiveCampaign | Keap |
|---|---|---|
| Free Plan | No | No |
| Our Rating | 4.4/5 | 3.9/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
Pros & Cons
ActiveCampaign
Pros
- +Best-in-class marketing automation
- +Excellent email deliverability
- +Sophisticated automation builder
Cons
- -CRM is secondary to marketing features
- -Can be complex for beginners
Keap
Pros
- +Powerful automation for small businesses
- +Combined CRM and e-commerce
- +Good email marketing tools
Cons
- -Expensive for what you get
- -Dated interface in some areas
Our Verdict
Both ActiveCampaign and Keap are solid options, but they serve different needs. Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated au. Choose Keap if you need Small businesses and solopreneurs needing sales and marketin.
Consider Open Doors Instead
Why choose between ActiveCampaign and Keap? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is ActiveCampaign better than Keap?▼
It depends on your needs. ActiveCampaign scores 4.4/5 while Keap scores 3.9/5. We recommend evaluating both against your specific requirements.
Which is cheaper, ActiveCampaign or Keap?▼
Both ActiveCampaign and Keap offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up ActiveCampaign or Keap?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
Related Comparisons
Ikaroa Partners
Claim a special deal on ActiveCampaign or Keap
Our team has implemented both ActiveCampaign and Keap for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
Claim Special Deal