Marketplace
Terms

These Marketplace Terms ("Terms") govern your use of Ikaroa Amplify (the "Marketplace"), the influencer-marketing service operated at ikaroa.com/amplify by Ikaroa Group Limited and its affiliates ("Ikaroa", "we", "us"). By creating an account, claiming a public profile, posting an offer, applying to an offer, or otherwise using the Marketplace, you confirm that you have read, understood and agreed to these Terms.

If you are agreeing on behalf of a company, agency, or any other legal entity, you represent that you have authority to bind that entity to these Terms. If you do not have that authority, or if you do not agree to any part of these Terms, you must not use the Marketplace.

These Terms incorporate by reference the Amplify Privacy Notice at /amplify/privacy and the Amplify Acceptable Use Policy at /amplify/acceptable-use. Together they form the agreement between you and Ikaroa.

"Brand" means a business, agency or person that posts an Offer on the Marketplace.

"Creator" or "Influencer" means a person whose public social-media profile is listed on the Marketplace, whether they have claimed it themselves or not.

"Offer" means a paid campaign, gifted-product collaboration, or hosted-stay placement posted by a Brand.

"Application" means a Creator's response to an Offer, including a pitch, optional rate, and any sample work.

"Deal" means an Offer that has been awarded to a specific Creator.

"Deliverables" means the content, posts, stories, videos, or other outputs the Creator has agreed to produce.

"Take Rate" means the commission Ikaroa charges on paid Deals, as set out in the Fees section.

"Platform Fee" means any other fee charged by Ikaroa, including the placement fee for hosted-stay Offers.

"Public Profile" means the page on the Marketplace at /amplify/<handle> that aggregates a Creator's public stats and content.

You must be at least 18 years old and have full legal capacity to enter into a binding contract in your country of residence. If you are between 13 and 17, your parent or legal guardian must register and operate the account on your behalf, and they accept these Terms.

You must not be located in, or a resident of, any country subject to a comprehensive trade embargo by the United Kingdom, the European Union, the United States or the United Nations, and you must not be on any restricted-party list maintained by any of those bodies.

Ikaroa may refuse to open an account, or close an existing account, at any time without giving reasons, subject to any rights you have under applicable consumer law.

Accounts are created via a magic link sent to the email address you provide. You are responsible for keeping that inbox secure. Anyone with access to your inbox can sign in to your Amplify account, and Ikaroa is not liable for activity taken through your account when access has been gained that way.

You must give accurate, current and complete information when you sign up, and keep that information up to date. Impersonating another person or entity, or misrepresenting your relationship with a Creator, Brand, or third-party platform is a material breach of these Terms.

You may close your account at any time from the dashboard or by writing to amplify@ikaroa.com. Closing your account does not relieve you of obligations that arose before closure, including payment obligations and Deliverable commitments on awarded Deals.

Ikaroa builds Public Profiles by aggregating publicly available information from Instagram, TikTok, YouTube and similar platforms, together with audited engagement metrics provided by third-party data partners. Listing a Public Profile does not imply endorsement by, or affiliation with, the Creator.

A Creator can claim their Public Profile by completing the verification flow at /amplify/claim. Once verified, the Creator can edit the editable fields on the profile (bio, contact email, languages, rate card, accepted collaboration types) and connect additional platforms. Audited stats are refreshed on a recurring schedule from the source platforms and cannot be edited.

If you are featured on the Marketplace and you do not want a Public Profile to exist, write to privacy@ikaroa.com with proof of identity and we will remove the page in line with the Privacy Notice. Removal does not affect Deals that have already been awarded.

Brands may post three types of Offer: paid campaigns, gifted-product collaborations, and hosted-stay placements. Each Offer must include a clear title, a brief, the deliverables being requested, the audience or category being targeted, and the application deadline. For paid Offers you must also provide a budget range. For gifted Offers you must declare the retail value of the product. For hosted-stay Offers you must provide the property name, location, number of nights, and stay value.

Offers must be lawful, accurate, and capable of being fulfilled. They must not promote illegal goods or services, sexual content, or anything prohibited by the Acceptable Use Policy. You must not post Offers on behalf of competitors, agencies that have not authorised you, or fictitious brands.

Ikaroa may edit, hide, or remove an Offer that breaches these Terms or that is reported by the community as misleading. Where the Offer is hidden, applicants who have already pitched will be notified.

Only Creators who have claimed a Public Profile can apply to an Offer. Applications must include a pitch of at least 40 characters and may include a proposed rate. The information in the application is shared with the Brand that posted the Offer, and is visible only to the Brand and to Ikaroa support staff.

By submitting an application you confirm that the stats shown on your Public Profile are accurate, that you are willing to deliver the Deliverables specified in the Offer if awarded, and that you will comply with the disclosure rules described in section 12.

You may withdraw an application at any time before the Brand awards the Offer. Once an Offer has been awarded to you and you have accepted, withdrawal counts as a cancellation under section 11.

When a Brand selects a Creator's application as the winner, an Offer becomes a Deal. The Deal is governed by these Terms together with the specific scope set out in the Offer brief and the application. If there is a conflict, the most recently agreed scope between the Brand and the Creator takes precedence over the original Offer brief.

The Brand and the Creator are free to negotiate additional scope, timing, exclusivity, usage rights, or other commercial terms outside the Marketplace. Any such side agreement does not bind Ikaroa, but it does not relieve either party of their obligations under these Terms, including the Take Rate.

Ikaroa is a marketplace operator. We are not a party to any Deal between a Brand and a Creator, we do not employ Creators, and we are not liable for the performance, quality, or legality of any Deliverable.

For paid Deals, Ikaroa charges a Take Rate of 12% of the agreed Deal value, deducted from the amount payable to the Creator at payout. For gifted-product Deals, no commission is charged on either side; the Brand simply ships the product and the Creator delivers the agreed posts. For hosted-stay Deals, Ikaroa charges a Platform Fee that is quoted to the Brand at the time of posting. The current schedule is published at /amplify/brands/pricing and may be updated from time to time.

All Fees are exclusive of VAT, GST, sales tax or any other applicable indirect tax. Where Ikaroa is required to collect such tax, it will be added to the invoice. The Brand and the Creator are each responsible for their own income taxes, social-security contributions and any other levies that apply to their share of the Deal value.

Fees are non-refundable except where required by applicable consumer law or where Ikaroa elects to issue a refund as part of dispute resolution under section 13.

Payments for paid Deals are processed by Stripe Inc. and Stripe Payments Europe Limited ("Stripe"). When a Deal is awarded, the Brand authorises a charge equal to the Deal value plus any applicable VAT. The funds are held in escrow by Stripe and are not paid out to the Creator until the Deliverables are marked as accepted by the Brand or until the Deliverable acceptance window has expired without dispute.

Creators must complete Stripe Connect Express onboarding (KYC, payout details, and any additional verification Stripe requires) before they can receive funds. Failure to complete onboarding within 30 days of Deal award entitles Ikaroa to cancel the Deal and refund the Brand, less reasonable processing fees.

Deliverables are deemed accepted seven calendar days after the Creator marks them as delivered, unless the Brand opens a dispute under section 13 within that window. Payout typically reaches the Creator's bank account within 2 to 7 business days after acceptance, subject to Stripe's payout schedule.

For gifted-product Deals, no funds flow through the Marketplace. The Brand is responsible for shipping, customs, and any product taxes. For hosted-stay Deals, the Brand is responsible for the cost of the stay and Ikaroa invoices the Platform Fee separately.

Either party may cancel a Deal before the Creator has started the Deliverables, in which case the escrowed amount is refunded to the Brand in full and no Take Rate is charged.

If the Creator cancels after starting the Deliverables, or fails to deliver by the agreed deadline without prior notice, the Brand is entitled to a full refund and Ikaroa may suspend the Creator's ability to apply to future Offers.

If the Brand cancels after the Creator has started the Deliverables, the Creator is entitled to a kill fee equal to 50% of the Deal value, or the actual value of work delivered, whichever is greater. The Take Rate is charged on the kill fee.

Repeated cancellations by either side may result in account suspension under section 17.

Every paid, gifted, or hosted Deliverable is a commercial communication. The Creator must clearly and prominently identify it as such, in line with the rules of the country where the audience is located. As a minimum, this means using #ad, #sponsored, "Paid partnership with [Brand]", or the platform-native paid-partnership tool at the start of the post, story, or video, in the language used in the content itself.

In the United Kingdom, Creators must comply with the CAP Code and the ASA's "Influencer's guide". In the United States, Creators must follow the FTC Endorsement Guides. In India, Creators must comply with the ASCI guidelines. In the EU, Creators must follow Directive 2005/29/EC and the equivalent national implementations. In the UAE, Creators must hold any licence required by the National Media Council. This list is illustrative, not exhaustive.

The Creator is solely responsible for compliance with these rules and indemnifies Ikaroa and the Brand under section 19 against any regulatory action that arises from a failure to disclose properly.

A dispute can be opened from the dashboard at any point before the Deliverable acceptance window closes. The party opening the dispute must describe the issue, attach evidence (screenshots, links, file uploads), and propose a resolution.

The other party has five business days to respond. If the parties reach an agreement, Ikaroa will adjust the escrow accordingly. If they do not, Ikaroa will mediate based on the Offer brief, the application, the Deliverables actually produced, and the conduct of the parties. Ikaroa's mediation outcome is binding on the escrow but does not prevent either party from pursuing other remedies.

Where a dispute relates to whether a Deliverable was actually published, Ikaroa will rely on the public-facing post on the source platform. Where the post has been deleted by the Creator within 60 days of going live, the Deliverable is treated as not published unless prior written agreement to a shorter visibility period exists.

The Creator retains ownership of the content they create as part of a Deliverable. By delivering content under a Deal, the Creator grants the Brand a worldwide, royalty-free licence to view, use, share, and re-post the Deliverable on the Brand's own social channels for the duration and territory specified in the Offer brief. If the Offer is silent on duration, the licence runs for 90 days from publication and is limited to organic re-posts on the Brand's own social channels with credit to the Creator.

Any extension of the licence (paid media, white-label, exclusive use, perpetual rights, derivative works, training of generative-AI models) requires a separate written agreement and additional consideration. Ikaroa offers a standard "extended usage" add-on at the time of Offer posting; if used, the extended terms are recorded with the Deal.

The Brand grants Ikaroa a non-exclusive, royalty-free licence to use the Brand's name, logo and the campaign brief on the Marketplace for the purpose of running the Marketplace. Ikaroa will not use the Brand's name in third-party marketing without consent.

The Marketplace itself, including its software, design, copy, and aggregated data, is the intellectual property of Ikaroa. You must not copy, reverse-engineer, scrape, or otherwise reproduce material parts of the Marketplace without written consent.

You must not use the Marketplace to: post or solicit content that is illegal, defamatory, obscene, hateful, or that infringes intellectual property; attempt to manipulate the search results, ranking, or category placement of any Public Profile; buy, sell, or coordinate fake followers, fake engagement, fake reviews, or fake applications; harvest data from the Marketplace by automated means, beyond the public API endpoints we publish at /api/amplify/v1; circumvent rate limits or security controls; or harass, threaten, or stalk any other user.

The full Acceptable Use Policy at /amplify/acceptable-use sets out additional prohibitions and the consequences of breach.

Brands and Creators may communicate off-platform once a Deal has been awarded, for example by email, WhatsApp, or video call, in order to deliver the work efficiently. That is expected and welcome.

What is not allowed is taking a Deal off the Marketplace specifically to avoid the Take Rate. If a Brand and a Creator first connect through the Marketplace, any paid collaboration between them within the following 12 months is treated as a Deal under these Terms and the Take Rate applies. The same rule applies if a Brand re-engages a Creator they originally found on the Marketplace.

If we identify circumvention, we may invoice the Take Rate, suspend the offending account, and require payment as a condition of any future use of the Marketplace.

Ikaroa may suspend or terminate your account immediately and without notice if you breach these Terms in a way that is not capable of remedy, if you breach a remediable term and fail to fix it within 7 days of being asked, if you are suspected of fraud, of buying engagement, of money-laundering, or of any conduct that exposes Ikaroa or the community to material risk.

On termination, awarded Deals are completed (or refunded) under the normal payment and dispute rules. Public Profiles may be unclaimed and the Public Profile may continue to exist as a directory listing built from publicly available data. Personal data is handled under the Privacy Notice.

You may end your relationship with the Marketplace at any time by closing your account from the dashboard. Sections that by their nature should survive termination (Fees owed, Content licences already granted, Anti-circumvention, Indemnification, Limitation of liability, Governing law) survive termination.

The Marketplace and any content, audited stats, recommendations, audience insights, brand-safety scores, or matching suggestions made available through it are provided on an "as is" and "as available" basis. To the maximum extent permitted by law, Ikaroa disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or that the Marketplace will be uninterrupted or error-free.

Audited stats are produced by third-party data partners and may differ from the platforms' own analytics. They are estimates, not financial advice or audited accounts. The Brand should make its own commercial judgement before awarding a Deal. The Creator should rely on their own platform analytics for the canonical view of their own performance.

To the maximum extent permitted by law, Ikaroa shall not be liable for any indirect, special, incidental, consequential, exemplary or punitive damages, including loss of revenue, loss of profit, loss of goodwill, loss of opportunity, loss of data, or business interruption, arising out of or in connection with the Marketplace or any Deal, even if Ikaroa has been advised of the possibility of such damages.

Ikaroa's total aggregate liability arising out of or in connection with these Terms or the Marketplace, in any 12-month period, shall not exceed the greater of (a) the total Take Rate and Platform Fees actually paid to Ikaroa by the claiming party in the 12 months preceding the claim, or (b) one thousand pounds sterling (1,000 GBP).

Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under English law.

You agree to indemnify, defend, and hold harmless Ikaroa, its directors, employees, agents and affiliates, from and against all third-party claims, demands, actions, losses, liabilities, damages, costs and expenses (including reasonable legal fees) that arise out of or are connected with: your use of the Marketplace; your breach of these Terms; your breach of any law or regulation, including the disclosure rules in section 12; the content you post, ship, or otherwise deliver under a Deal; and any dispute between you and another user that we are not a party to but that is brought against us as the operator of the Marketplace.

Neither Ikaroa nor any user is liable for failure to perform under these Terms to the extent the failure is caused by an event beyond reasonable control, including natural disaster, war, civil unrest, government action, pandemic, internet outage, or failure of a third-party service such as Stripe, Supabase, the source social-media platforms, or the audited-stats data partners. The affected party will use reasonable efforts to resume performance as soon as practicable.

How Ikaroa collects, uses, stores, and shares personal data is set out in the Amplify Privacy Notice at /amplify/privacy. By using the Marketplace you also accept the Privacy Notice. Where the Brand processes personal data of Creators or audience members for its own purposes (for example to send a follow-up email), the Brand is the controller of that processing and must comply with the applicable data-protection laws (including the UK GDPR, EU GDPR, CCPA/CPRA, and the UAE PDPL).

Ikaroa may update these Terms from time to time. The version date is shown at the top of this page and corresponds to the value stored against your acceptance record. Where a change is material (for example a change to the Take Rate, to the dispute process, or to liability), we will notify you in advance by email and give you a chance to review and re-accept. Continued use of the Marketplace after the effective date is treated as acceptance of the updated Terms.

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction to settle any dispute arising out of or in connection with them, except that Ikaroa retains the right to bring proceedings against you in the courts of the country in which you are resident or based.

For consumers, this clause does not deprive you of the protection afforded by the mandatory provisions of the law of your country of residence.

Notices to Ikaroa under these Terms must be sent to amplify@ikaroa.com, with a copy to the registered office of Ikaroa Group Limited at 9 Noel Street, London W1F 8GH, United Kingdom. Notices from Ikaroa to you will be sent to the email address on your account.

For data-protection requests, write to privacy@ikaroa.com. For payment and tax queries, write to billing@ikaroa.com. For dispute escalation, write to disputes@ikaroa.com.