Red Bull
High-energy events with Red Bull. Years of design with Boy Better Know. One frame.
4
Crews / four corners
dB
Crowd decides by volume
BBK
Design since day one
∞
T-shirts, covers, positioning
Thread one
Red Bull, high-energy events
Red Bull built itself on events, not adverts. We have worked across that high-energy side of the brand, including Red Bull Culture Clash, the live sound-clash battle where four crews trade rounds from four corners of an arena and a partisan crowd crowns the winner by sheer volume.
It is the kind of room we love. A live moment that has to land for the people in it and everyone who watches the clip later.
Thread two
Boy Better Know, design since day one
We have worked with Boy Better Know since the crew started. T-shirts and merch, album and single covers, market positioning, and many other parts of their design, through grime’s rise from the pirate stations to the main stage.
That is BBK on the Culture Clash stage above. Our long-time design relationship, in Red Bull’s biggest room.
On the night
A battle,
not a gig
How we approached it
Energy is the product
Red Bull does not sell a drink so much as a feeling. On the events side, the brief is to manufacture that feeling at scale, and a sound clash with a partisan arena crowd is about as high-energy as a room gets.
Grow with the artist
We have designed for Boy Better Know since the crew started, through the rise of grime into the mainstream. That long view is why the work still feels like them: it was built alongside them, not bolted on later.
Built for the crowd and the camera
A Culture Clash and a record drop both live twice: once in the room or the release, and again everywhere they are filmed and shared. Everything is made to land for the people in front of it and the millions who only see the clip.
Got a live
moment to build?
Events, activations, artists, content. We work where a brand or an artist meets a crowd, and make the night land long after the lights come up.