Brand identity · Pharmacy, Nepal
Norvic Pharmacy
A calm, trustworthy identity for a Nepali pharmacy, committed to your health journey. A butterfly mark, a soft palette of teal, green and pink, a full application system, and a brand film. Built with our Nepal partners, TBC.
3
Soft colours, one warm feeling
1
Brand film, produced end to end
51
Pages in the brand book
TBC
Our partners in Nepal
The brief
A pharmacy that should feel like care, not a counter
People rarely walk into a pharmacy on a good day. They are unwell, worried, or caring for someone who is. Most pharmacy branding ignores that completely and leans on clinical whites and warning reds, which is the last thing an anxious person needs to see.
Norvic wanted the opposite. A brand that feels calm and human the moment you see the sign, that earns trust through warmth rather than sterility, and that carries one promise all the way through: committed to your health journey.
The brand film
The identity, in motion
We produced the Norvic brand film alongside the identity, so the tone, the colour and the story arrive together. A minute on the people and the promise behind the pharmacy.
The mark and colour
A butterfly, and a palette that lowers the temperature
Care Teal
#2881A0
Soft Green
#B7DCAF
Gentle Pink
#ED97BE
Paper White
#FFFFFF
What we shipped
From the shopfront to the feed
A butterfly mark
The logo hides a butterfly in the wordmark, a soft symbol of recovery and transformation that fits a pharmacy without resorting to a tired cross or a mortar and pestle. It is warm where most pharmacy branding is clinical.
A soothing system
Teal, soft green and gentle pink, with Montserrat throughout. The palette was chosen to lower the temperature of a healthcare visit: calming, trustworthy, and a long way from the harsh white-and-red of a typical chemist.
A full rollout, plus a film
Shopfront and signage, ID cards, notebooks and stationery, and a complete social system. We also produced the brand film, so the identity moves as well as it sits still.
Rolled out across
Every touchpoint a patient meets
How we approached it
Four calls that shaped the system
Make healthcare feel human
Most pharmacy branding is cold by default: clinical whites, alarm reds, hard edges. We went the other way. Soft colours and a butterfly mark to make someone walking in with a worry feel looked after, not processed.
Trust through consistency
In healthcare, looking consistent is part of looking safe. The guidelines are strict about colour, type and the single approved logo, so every shelf label and every social post reinforces the same dependable feeling.
A local build, with TBC
We produced Norvic with TBC, our partners in Nepal. They know the patients, the print trade and the cultural detail an outside agency would miss. We brought the brand system, they kept it true to Nepal.
Built to move, not just sit
A brand that only exists as a logo sheet is half a brand. We made the film alongside the identity so Norvic has motion, tone and a story from the start, ready for screens as well as shelves.
Want a brand that feels like care?
Healthcare, wellness, anything where people arrive worried. We build warm, trustworthy identities, and the film to go with them.