The brief
A health drink that had to look nothing like an energy drink
The category has spent decades shouting. Neon cans, synthetic flavours, a promise that mostly amounts to caffeine and sugar. MYKĀH is a functional-mushroom drink built to do the opposite, real ingredients with real function, in four classes tuned for energy, focus, calm and balance.
The brief was to make wellness look premium. Calm where the category is loud, natural where it is synthetic, expensive where it is cheap. A can you would be happy to be seen holding.
Four classes
Energy
Cordyceps for stamina and oxygen use, Lion’s Mane for the mind-muscle connection, Chaga for antioxidant recovery. The performance class.
Focus
Grapefruit and black lime over Lion’s Mane, for clean uplift and calm alertness. Sharpness without the crash.
Calm
A settled, soothing blend built for organic purity. The brand’s answer to the artificial chaos of the energy-drink aisle.
Balance
Reishi for inner calm and immune support, Turmeric for inflammation, tuned for gut harmony and digestive ease.
“A refined rebel. Elegant in its disruption, premium in every gradient.”
Colour and type
Desert Peach
#EC9582
Ember
#FF7B39
Soft Gold
#FFE1A6
Ink
#232323
How we approached it
01
Premium is the positioning
The energy aisle is loud, synthetic and aggressive. MYKĀH wins by being the opposite: calm, clean and clearly expensive. Every gradient and margin is there to make the can feel like wellness, not a stimulant.
02
Function at a glance
Four classes, four jobs. Colour and naming do the explaining, so a shopper reads Energy from Focus from Calm from Balance in the half-second they spend scanning a shelf.
03
Founder credibility, used quietly
Founded by Jason Grannum, who went from professional football to building businesses out of Dubai. The athlete-to-founder story gives the performance claims weight, so the brand never has to shout them.
04
Born to heal, rooted in nature
Not decoration, the brief. Natural ingredients, honest intent, and a world of desert, light and soft botanicals that backs the promise up instead of contradicting it.
Launching something that should feel premium?
Food, drink, wellness. We build identities and packaging that earn the price on the label.