Influencer & celebrity · CES 2018
We launched Bose live at the world’s biggest tech show, and put the products in the right hands long after the lights came down.
01
Bose at CES 2018
We worked with Bose at CES 2018 in Las Vegas, the biggest technology show in the world. Our job was to hand the product to the people the internet actually listens to: we hosted influencers and live streamers on the stand and broadcast their first reactions to the gear in real time, so the launch happened live, in the feeds of millions, rather than in a press release the next morning.
02
Celebrity and influencer placement
We also place Bose products with well-known A-list celebrities and influencers, getting the right headphones and speakers into the right hands, on the right stages and in the right posts. The specific names sit under NDA and we do not disclose them, but the principle is simple: earned visibility with the people whose taste moves a category.
2018
Bose at CES
Live
Streamed in real time
A-list
Placements, confidential
Las Vegas
The biggest tech show
The product, in the right light
What we did
Live broadcast production
On-stand livestream setup and direction, so a creator could go from trying a product to streaming it to their audience in minutes.
Creator casting
Matching the right streamers and influencers to the Bose audience, the people whose word carries weight in audio and tech.
Discreet placement
Confidential, ongoing celebrity and influencer placement. Earned, contextual, and deliberately quiet about the how.
On the names
The celebrity and influencer placements we run for Bose are covered by NDA. We will not list who. That discretion is the whole point, it is what keeps the visibility feeling earned rather than bought.
How we approached it
01
Launch live, not in a press release
CES is won in real time. Putting Bose products into the hands of live streamers turned a trade-show moment into thousands of authentic first reactions broadcast as they happened, which is worth more than any staged unveiling.
02
Borrow trust, do not buy noise
A product like Bose does not need to shout. It needs the right people seen using it. Influencer and celebrity placement works because it is endorsement by behaviour, not by billboard.
03
Discretion is part of the service
The most valuable placements are the ones nobody clocks as paid. We keep the names and the mechanics confidential, because that quiet is exactly what makes the visibility feel earned.
Want the right people seen with your product?
Launches, live events, influencer and celebrity placement. We get the product into the right hands, on camera.