Brand identity · Dental, Nepal
Allora
A full brand identity for one of the oldest names in Nepali dentistry. New logo, new palette, new type, a 40-year anniversary system and a complete rollout across print, signage, merchandise and social. Built with our Nepal partners, TBC.
1985
Year the clinic was founded
40
Years marked by the anniversary system
5
Brand values, the S.M.I.L.E framework
62
Pages in the finished guidelines
The brief
Four decades of reputation, no brand to show for it
Allora by Oral and Dental Clinic was founded in April 1985 by Dr. Raj Tilak Basnyat, the first Nepali to earn a master’s in Prosthodontics. He started it because Nepal had almost no quality dental care to speak of. Forty years later the clinic has treated everyone from ordinary families to the royal household, and trained a large share of the country’s working dentists. The reputation is enormous. The brand had never caught up to it.
Now run by Dr. Gaurav Basnyat, the clinic wanted an identity that could carry the legacy and the next 40 years at the same time. The name says it plainly. Allora is a fusion of “All” and “Oral”, a clinic that does everything for your mouth, for everyone.
We built this with TBC, our partners in Nepal, who know the local market, the print trade and the patients far better than any outside agency could. We handled the brand thinking and the design system. They kept it honest to Nepal.
The mark
Three curves that read as a tooth
The logo is three abstract curved lines that form a tooth from a distance and suggest a wave, or a smile, up close. Minimal, premium, and strict about its own geometry.
Colour
Emerald for the legacy, turquoise for the energy
Deep Emerald
#014441
Clinic Teal
#0aaba5
Bright Turquoise
#29dbc9
Mint Highlight
#59f0dd
Ink Charcoal
#1e262e
The values
S.M.I.L.E, the framework under the brand
Five values the clinic actually runs on. We turned them into the spine of the identity, so the design decisions trace back to something real rather than a mood board.
Service to All
Quality dental care that stays accessible. The clinic has treated ordinary citizens, the royal family and prime ministers under one roof, and the brand had to speak to all of them without picking a side.
Mentorship and Industry Growth
Allora trains the next generation of Nepali dentists. The identity carries that teaching role, not just a service offer, which is rare for a clinic brand.
Integrity and Trust
Four decades of honest, dependable care. The visual language leans calm and precise rather than loud, because trust is the thing the clinic actually sells.
Long-Term Preventive Care
A biomimetic, prevention-first philosophy. The brand talks about keeping teeth healthy for life, not patching problems after they appear.
Excellence in Comprehensive Care
Periodontics, endodontics, prosthetics, orthodontics, all in one place. The system reads as one clinic with deep range, not a list of separate departments.
What we shipped
One identity, two lockups, every touchpoint
A new logo and tooth mark
Three abstract curved lines that read as a tooth from a distance and as motion up close. Built on a strict measurement and clear-space system so it holds up at the size of a business card and the size of a clinic facade.
A full visual language
The emerald and turquoise palette, Montserrat for everything functional, New York for the wordmark, plus background treatments, gradients and photography direction that keep every touchpoint recognisably Allora.
A 40-year anniversary system
A dedicated mark that folds the wave and tooth into a numeral 40, with its own measurement rules and clear guidance on when to use the anniversary lockup instead of the primary logo.
Rolled out across
Every place a patient meets the clinic
How we approached it
Four calls that shaped the whole system
A clinic, not a startup
Plenty of dental brands chase a tech-startup look. Allora has 40 years of history and the trust that comes with it, so we built something calm and premium that respects the legacy instead of hiding it.
One system, two front doors
A primary identity for everyday clinic life and an anniversary identity for the milestone year. Both share the same DNA, so the celebration never looks bolted on, and the brand keeps working long after the anniversary passes.
Designed to be applied by anyone
The guidelines spell out measurement, spacing, minimum sizes, prohibited uses and background rules. A local printer or an in-house designer can pick it up and stay on brand without a single email back to us.
Built for the way Nepal actually finds a dentist
Facebook, walk-ins, word of mouth and community events. The social and signage templates are tuned for those channels, with patient education content baked into the system from day one.
Built with TBC, in Nepal
A local partnership, not a flown-in rebrand
We produced Allora alongside TBC, our partners on the ground in Nepal. They understand the print suppliers, the signage trade, the patient base and the cultural detail that an agency working purely from abroad would miss. The brand thinking and the design system came from us. The local truth came from them.
It is how we like to work across borders. One team that owns the craft, one partner that owns the context, and a client who gets a brand that feels native rather than imported.
A 40-year legacy, finally on brand
If you have a reputation that your branding does not match yet, that is exactly the gap we close. Strategy, identity and the full application system, run by one team.