Web design for roofers

Roofing Company Websites That Make The Phone Ring

Storm hits at 7pm. By 7:04pm the call goes to whoever is on page 1 of Google for your postcode. We make sure that is you.

A purpose-built website for your roofing business. We build it free, host it, manage it, update it. You answer the phone and quote the work.

Sound familiar?

  • 01Your current site is from 2018 and looks like it on a phone, where 70% of your leads land
  • 02When it rains, the phone should be on fire. Instead Google sends the call to whoever ranks ahead of you
  • 03You pay a developer $100 every time you want a price tweaked or a job photo added
  • 04You have no idea which postcodes your leads are actually coming from, because the site does not track it

70%

of roofing enquiries arrive on mobile after 5pm

Sticky phone CTA, designed for the thumb

$50,000

average value of a full re-roof job

These are the leads we score to the top

3.2x

more high-value enquiries vs a template site

Across our roofing builds, year one

This month only, Roofing specialists

We build your website
completely free.

Normally $5,000, free this month. All you pay is $200 a month and you never think about your website again. Hosting, security, every future update, all of it, on us forever.

Unlimited updates included. Forever.

New finished job, new team member, new service, new price, new promotion. You message us, a real human ships it. Typical turnaround: same working day. No hourly clock, no quote-for-every-tweak, no surprise invoices.

Offer expires in

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Days

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Hours

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Mins

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Secs

Limited to 33 this month

33of 33 spots left

Spots reset at the start of every month. Be early.

What is included, for the flat monthly fee

  • Unlimited content updates, every month, forever. New page, new photo, new price, new team member, new promotion. Message us, we ship it.
  • Hosting on a fast managed platform with daily backups
  • SSL certificate, security monitoring, DDoS protection, malware scanning, all handled
  • Search-engine optimisation on every page from day one, kept current as Google changes
  • Mobile-first design, sticky phone CTA, click-to-call, WhatsApp button
  • Lead routing into your existing CRM via webhook
  • Monthly performance and rankings report, no need to ask
  • Full website build, your brand, your photography, your service pages, zero up-front
Claim my spot

Optional add-ons, priced separately

These sit alongside the free build. Pick the ones that match how you sell, skip the rest.

AI lead management chatbot

Custom-trained on your services. Greets visitors, answers FAQs, qualifies the lead, books a call. Hands over to a human at the right moment.

Full CRM build and onboarding

We set up your CRM, import existing contacts, build the pipeline stages, automate the follow-up emails. You arrive at a working sales engine.

Local SEO and Google Business Profile management

Weekly GBP posts, review responses, citation building, monthly ranking reports. Built to dominate your postcode.

Content production

Two posts a month, written by a human, optimised for the search terms in your niche. Photography review included.

The flat monthly fee, what it actually covers

After we launch, you never log into your website again.

The monthly fee covers the build managed forever. New service, new photo, new price, new team member, new promotion. You message us, we ship it. Unlimited. No hourly clock. No "that is out of scope". No quote-for-every-tweak.

Traditional agency

$80/hr

Every tweak invoiced. Quote first. Build later. You wait two weeks for a photo swap.

With us

One flat fee

One update or fifty, the price is the same. Typical turnaround: same working day, often within the hour.

  • Message by email, WhatsApp, or Slack, whichever suits you
  • A real human reads it. No ticket queue. No bot.
  • Same working day for content updates, 48 hours for new pages
  • You sign off before anything goes live. No surprises.

How an update actually works

  1. 01

    You message us

    Email, WhatsApp, Slack, or the client portal. Send a photo, a new price, a paragraph, whatever. No form to fill in.

  2. 02

    We ship it

    A real human picks it up, builds the change, sends you a private staging link to review. Typical turnaround under one working day.

  3. 03

    You sign off, it goes live

    Tap approve. We push it to production. No surprises, no broken pages, no version control headaches.

Actual update requests we handle for roofers

  • 01New finished re-roof photos from this morning, on your gallery before lunch
  • 02Updated emergency call-out hours for the storm-warning weekend
  • 03New service page for chimney repointing because you started taking that work
  • 04Storm-damage promotion banner on the homepage for 48 hours

All of the above sit inside the flat monthly fee. There is no upper limit, no premium tier, no fair-use catch.

The buyers we built this for

Three buyers, three moments, three flows.

The same site has to convert the panic search, the careful researcher, and the long-game project owner. We build for all three.

Most urgent01

The Storm Caller

It just rained through the bedroom ceiling. They Google "emergency roofer near me" at 7pm and ring whoever is on page 1. Your site catches them with a sticky call button and a "we attend within 2 hours" promise.

Most documented02

The Insurance Claim

Their loss adjuster wants three quotes and a written report. They want a roofer who has done insurance work, has documentation templates ready, and will not ghost the claim halfway through. Your case-studies block proves you have.

Highest value03

The Re-Roof Researcher

They have known they need a re-roof for 18 months. Now they are getting three quotes over 6 weeks. They want photos of finished work in their postcode, a real explanation of the materials, and a price guide before they call.

Built into every roofing build

What you only get from us.

Three pieces of the puzzle that almost no agency ships for your trade. They are not extras. They are the build.

Postcode-aware lead routing

Every form drops the postcode straight into the lead record. Out-of-area enquiries go to a polite "we do not cover" auto-response. In-area enquiries land on your phone. No wasted call time.

Weather-tagged photo gallery

Each finished job carries the weather conditions and date. When the next storm hits, your gallery is a credibility weapon: "this happened in your weather, on your street, last week".

Insurance-claim workflow page

A dedicated page for insurance claim work, with the documentation you provide, the loss adjusters you have worked with, and a one-click "send to claim manager" CTA. Wins the claim leads automatically.

Head to head

What other roofers ship, versus what we ship.

What most roofer sites ship

  • A 2018 template with one service page called "Roofing"
  • Contact form buried in the footer, no phone number above the fold
  • Stock photo of a roof in the hero, not your finished work
  • Reviews live on Google but nowhere on the site
  • No way to tell whether you cover the visitor's postcode

What we ship for you

  • Individual service pages for re-roof, flat roof, slate, tile, lead, gutter, emergency
  • Phone CTA sticky on mobile, top-right on desktop, every page
  • Hero shows your finished jobs, tagged with the postcode and date
  • Reviews block pulled live from Google, star rating in the search snippet
  • Postcode coverage map, instant visual answer to "do you do my street"

Every page on the new site

Built around how your buyers actually search.

  1. 01

    Service pages for re-roofs, flat roofs, slate, tile, lead work, gutter repairs, and emergency call-out, each one optimised for the search term

  2. 02

    Postcode-led "we cover" map so visitors instantly see whether you do their area

  3. 03

    Job gallery with photos tagged by job type, postcode, date, and finished cost-range

  4. 04

    Click-to-call and WhatsApp buttons on every screen, sticky on mobile

  5. 05

    Reviews block pulled straight from Google with star rating in the search snippet

  6. 06

    Lead form that asks for postcode, roof type, and best time to call, then drops straight into your CRM

The buyer journey, mapped

Five moments. Five sections of the site.

Every roofing buyer moves through the same five moments. We engineer a section of the site for each one.

  1. 01

    Storm or panic moment

    Visitor Googles "emergency roofer + postcode" at 7pm on a Sunday. Your site loads in under 2 seconds and the phone button is already in their thumb path.

  2. 02

    Service page match

    They land on the page that matches their problem, not your home page. Flat roof leak goes to the flat roof page with the right CTA and the right photos.

  3. 03

    Credibility check

    They scroll for 12 seconds. They see your Gas Safe number, your insurance certificate, your latest 5-star reviews, and your finished work in their postcode. They are now warm.

  4. 04

    Coverage verification

    They check the postcode map. Their street is in green. The friction is gone.

  5. 05

    Call or form

    They tap the phone number, or they fill in the 4-field form with postcode, roof type, urgency, best time to call. You get the lead on your phone within 30 seconds.

Why we lead with roofers

We have rebuilt the trade-website playbook for roofers.

Most roofing company websites are templates from 2018 that have not been touched since. They load slowly, they do not show on phones, and they have one contact form buried at the bottom. Meanwhile the roofing company that ranks above you in Google is winning every storm-damage call in the area. We rebuild yours around the trades a roofer actually works on, then we keep it updated forever.

Half of our roofing builds go from a generic 5-page WordPress to a 30-page site with postcode-led service pages, and they typically see their average lead value double within the first quarter. The reason is not magic. It is that we are matching the page to the search, every time.

From the Ikaroa roofing team

Topics this site is built to rank for

roofing company website design, roofer website design, website for roofing business, roofing SEO, roofer marketing, best website for roofers.

Straight answers

The questions every roofing owner asks.

How is the website actually free?

The build is free. We make our margin on the hosting and management fee, which is the same flat monthly amount no matter how many changes you ask for. Most agencies charge you $5,000 up front and then leave you to a $100-an-hour developer for every tweak. We do not.

I have an existing roofing website. Can I keep my old content?

Yes. We migrate every page, redirect every old URL, and protect your existing Google rankings. Your existing reviews stay intact and your phone keeps ringing during the rebuild.

Do you handle the SEO too?

On-page SEO is built in. Every service page is structured for the search term it targets. We add schema markup so Google shows your business hours, star rating, and service area in the SERP. Ongoing link-building and content production sit in a separate retainer if you want it.

How long does it take to launch?

Six weeks from brief to live, including content, photography review, integrations, and SEO migration. We can fast-track to four weeks if you can hand over content and photos quickly.

What if I want to leave?

You own the website. You own the domain. If you ever want to take it elsewhere we hand over a clean export and unblock DNS within 24 hours. No lock-in. No ransom.

Claim your free build

Three minutes to ask, one working day to reply.

We do not pass enquiries to a sales bot. A senior on the roofing team reads every brief and writes a real reply, usually with a Loom video showing what we would actually build.

  • Spots are first come, first served, 33 per month, then closed
  • We score every roofing lead on postcode, roof type, urgency, and project value before it lands in your inbox. You see the high-value re-roof enquiries first. The "fix my gutter" calls go through your normal channel.
  • No hourly clock for updates, no surprise invoices, ever
  • You own the website, the domain, the content, every export
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