Review 2026
Ecwid
Reviewed by the Ikaroa team | Last updated: March 2026
Starting Price
£0/month
Founded
2009
Headquarters
San Diego, California
Our Rating
4/5
Overview
Ecwid (by Lightspeed) is an e-commerce platform that lets you add an online store to any existing website. Instead of building a new site, you embed Ecwid's store widget into your current WordPress, Wix, or Squarespace site. Also offers a standalone store and POS. Popular with businesses that already have a website.
We have been working with Ecwid across multiple client projects since 2011, and this review reflects our hands-on experience implementing it for businesses of all sizes.
Key Features
Ecwid Pricing
Free
£0/month
- •5 products
- •Online store
- •Mobile app
- •Social selling
Venture
£14/month
- •100 products
- •SEO tools
- •Coupons
- •Marketplace integrations
Business
£27/month
- •2,500 products
- •Abandoned cart emails
- •Product variations
- •Staff accounts
Unlimited
£67/month
- •Unlimited products
- •Priority support
- •Custom apps
- •Wholesale pricing
Pros & Cons
Pros
- +Add e-commerce to any existing website
- +Generous free plan to start
- +No transaction fees on any plan
- +Multi-channel selling included
- +Easy to set up and manage
Cons
- -Free plan limited to 5 products
- -Design customisation is limited
- -Fewer features than Shopify or BigCommerce
- -App ecosystem is small
- -Advanced features require higher tiers
Who Is Ecwid Best For?
Businesses with existing websites wanting to add e-commerce without rebuilding
Alternatives to Ecwid
Our Verdict
Ecwid earns a strong 4/5 in our review. With pricing starting at £0/month, it offers add e-commerce to any existing website. While free plan limited to 5 products, it remains a solid choice for businesses with existing websites wanting to add e-commerce without rebuilding...
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Is Ecwid worth it in 2026?▼
Ecwid rates 4/5 in our review. It is best suited for Businesses with existing websites wanting to add e-commerce without rebuilding. Whether it is worth it depends on your specific needs and budget.
How much does Ecwid cost?▼
Ecwid pricing starts at £0/month for the Free plan. Check the pricing section for a full breakdown.
What are the best alternatives to Ecwid?▼
Top alternatives to Ecwid include BigCommerce, WooCommerce, Squarespace Commerce. Visit our alternatives page for a detailed comparison.
Does Ecwid offer a free plan?▼
Yes, Ecwid offers a free plan that includes 5 products, Online store, Mobile app.
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