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SET India

Unclaimed

Mega-influencer • India • EN

Sony Entertainment Television is one of the leading Hindi General Entertainment channels in India. Since its launch in October 1995, SET has created a unique space, in television programming, with movie premieres, fiction & non–fiction shows. The Kapil Sharma Show, Shark Tank India, Kaun Banega Crorepati, Indian Idol, Bade Achhe Lagte Hain, Adaalat, CID, Crime Patrol and Super Dancer are some of the popular shows by Sony. Drama, suspense, romance & reality, you name and we have it all for you.

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Combined followers

189M

Engagement rate

0.8%

Estimated reach / post

2.4M

Audience auth score

99/100

Platforms

YouTube

Audience snapshot

Top countries

India83%
Nepal4%
Bangladesh3%
United Arab Emirates2%
Azerbaijan1%
British Indian Ocean Territory1%
Greenland1%
United States1%

Gender split

Female46%

Male54%

Other0%

About SET India

SET India is a mega models content creator based in India. Across 1 platform their combined audience is 189M, with an average engagement rate of 0.8% and an audience authenticity score of 99 out of 100.

The audience skews toward India (83%), Nepal (4%), and Bangladesh (3%), which makes SET India a strong fit for brands launching in those markets.

Frequently asked

What is SET India's engagement rate?: 0.8% on average across their active platforms. That is below typical benchmark for the mega tier.
How many followers does SET India have?: 189M combined, with 189M on YouTube.
Does SET India accept gifted products or hosted stays?: Gifted product: no. Hosted stays: no.
Is SET India verified on Ikaroa Amplify?: Not yet. The data on this page comes from public engagement signals. The creator can claim the profile to unlock brand messaging.

Are you SET India? Claim this profile in two minutes to manage your rate card and receive paid, gifted, and hosted offers.