M

Maluma

Unclaimed

Mega-influencerColombiaEN

Juan Luis Londoño Arias, known professionally as Maluma, is a Colombian singer. Born and raised in Medellín, he developed an interest in music at a young age, recording songs since age sixteen. Arias released his debut album, Magia, a year later in 2012. But, his breakthrough album was 2015's Pretty Boy, Dirty Boy, which led to successful collaborations with many artists. He released F.A.M.E. in 2018, another commercial success. He followed it with 11:11 in 2019, and Papi Juancho, surprise-released in 2020. His single "Hawái" reached number three on the Billboard Global 200, and became the first number one single on the Billboard Global Excl. U.S. chart. Selling more than 18 million records, Maluma is one of the best-selling Latin music artists. Musically, Maluma's songs have been described as reggaeton, Latin trap, and pop. Maluma has a number of singles that have charted within the top ten on Billboard Hot Latin Songs, including "Felices los 4", "Borró Cassette", and "Corazón". His collaborative efforts "Chantaje" with Shakira and "Medellín" with Madonna have reached the top of the Hot Latin Songs and the Dance Club Songs chart, respectively.

Combined followers
30M
Engagement rate
1.4%
Estimated reach / post
646K
Audience auth score
100/100

Audience snapshot

Top countries

  • Mexico75%
  • Colombia25%

Gender split

Female29%
Male71%
Other0%

About Maluma

Maluma is a mega food and drink content creator based in Colombia. Across 1 platform their combined audience is 30M, with an average engagement rate of 1.4% and an audience authenticity score of 100 out of 100.

The audience skews toward Mexico (75%) and Colombia (25%), which makes Maluma a strong fit for brands launching in those markets.

Frequently asked

What is Maluma's engagement rate?
1.4% on average across their active platforms. That is below typical benchmark for the mega tier.
How many followers does Maluma have?
30M combined, with 30M on YouTube.
Does Maluma accept gifted products or hosted stays?
Gifted product: no. Hosted stays: no.
Is Maluma verified on Ikaroa Amplify?
Not yet. The data on this page comes from public engagement signals. The creator can claim the profile to unlock brand messaging.

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