Xero

4.4/5|accounting

Xero is a cloud-first accounting platform that has become the preferred choice for accountants and small businesses in the UK, Australia, and New Zealand. Known for its clean interface, unlimited users on all plans, and strong app marketplace with over 1,000 integrations. Xero handles invoicing, bank reconciliation, payroll, expenses, and reporting.

Rating

4.4/5

Founded

2006

HQ

Wellington, New Zealand

Best For

UK small businesses and accountants wanting cloud-first accounting with unlimited users

Key Features

Invoicing
Bank Reconciliation
Payroll
Expense Claims
VAT Returns
Multi-currency
Financial Reports
Project Tracking
Inventory
App Marketplace (1,000+)

What We Like

  • +Unlimited users on all plans
  • +Beautiful, modern interface
  • +1,000+ app integrations
  • +Strong in UK, AU, and NZ markets
  • +Excellent bank feeds and reconciliation

Worth Knowing

  • -Limited invoices on Starter plan
  • -Payroll costs extra for larger teams
  • -No inventory management on Starter
  • -Reporting less flexible than QuickBooks
  • -Limited customisation of invoice templates

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Rating4.4/5
Categoryaccounting
Founded2006
HQWellington, New Zealand

Alternatives to Xero

Other accounting tools reviewed by the Ikaroa team

Q

QuickBooks

4.3/5

QuickBooks by Intuit is the most widely used small business accounting software in the world. It offers invoicing, expense tracking, bank reconciliation, VAT returns, payroll, and financial reporting. QuickBooks Online is the cloud version, popular for its ease of use and extensive accountant ecosystem.

F

FreshBooks

4.2/5

FreshBooks is an invoicing-first accounting platform designed for freelancers and service-based businesses. It excels at creating professional invoices, tracking time, managing expenses, and accepting payments. While it has added double-entry accounting features, its core strength remains making invoicing painless.

W

Wave

3.8/5

Wave is a genuinely free accounting platform for small businesses. It offers invoicing, accounting, receipt scanning, and financial reporting at no cost. Wave makes money through optional paid services like payroll, payments processing, and bookkeeping. Ideal for freelancers and micro-businesses on a tight budget.

S

Sage

3.9/5

Sage is a long-established accounting software provider with products ranging from simple cloud accounting to enterprise-grade ERP systems. Sage Accounting (formerly Sage One) is its cloud product for small businesses, offering invoicing, expense management, VAT returns, and bank feeds. Trusted by UK businesses for decades.

Z

Zoho Books

4.1/5

Zoho Books is the accounting component of the broader Zoho ecosystem. It offers comprehensive accounting features including invoicing, expense tracking, bank reconciliation, inventory, and project billing. Particularly valuable for businesses already using other Zoho products due to seamless integration across the suite.

K

KashFlow

3.7/5

KashFlow is a UK-built accounting software designed specifically for UK small businesses. It handles invoicing, expenses, bank feeds, payroll, and VAT returns with a focus on simplicity and HMRC compliance. Now part of the IRIS Software Group, it remains a solid choice for UK businesses wanting straightforward accounting.

Frequently Asked Questions

What is Xero?

Xero is a cloud-first accounting platform that has become the preferred choice for accountants and small businesses in the UK, Australia, and New Zealand. Known for its clean interface, unlimited users on all plans, and strong app marketplace with over 1,000 integrations. Xero handles invoicing, bank reconciliation, payroll, expenses, and reporting.

How much does Xero cost?

Xero offers several plans to suit different business sizes. Visit their website through our link for the latest pricing and exclusive Ikaroa partner deals.

Is Xero good for small businesses?

Xero is best for: UK small businesses and accountants wanting cloud-first accounting with unlimited users. We rated it 4.4/5 based on features, value, and ease of use.

What are the alternatives to Xero?

Top alternatives include QuickBooks, FreshBooks, Wave. See our full alternatives comparison for a detailed breakdown.

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