FreshBooks
FreshBooks is an invoicing-first accounting platform designed for freelancers and service-based businesses. It excels at creating professional invoices, tracking time, managing expenses, and accepting payments. While it has added double-entry accounting features, its core strength remains making invoicing painless.
Rating
4.2/5
Founded
2003
HQ
Toronto, Canada
Best For
Freelancers and service businesses wanting beautiful invoicing with time tracking
Key Features
What We Like
- +Best-in-class invoicing experience
- +Excellent time tracking built in
- +Beautiful, professional invoice templates
- +Easy to learn for non-accountants
- +Great mobile app for invoicing on the go
Worth Knowing
- -Client limits on lower tiers
- -Full accounting features are newer and less mature
- -More expensive per feature than Xero or QuickBooks
- -Limited inventory management
- -Not suitable for complex accounting needs
Get Started with FreshBooks
Visit FreshBooksFree to try. Exclusive Ikaroa partner pricing.
Alternatives to FreshBooks
Other accounting tools reviewed by the Ikaroa team
QuickBooks
QuickBooks by Intuit is the most widely used small business accounting software in the world. It offers invoicing, expense tracking, bank reconciliation, VAT returns, payroll, and financial reporting. QuickBooks Online is the cloud version, popular for its ease of use and extensive accountant ecosystem.
Xero
Xero is a cloud-first accounting platform that has become the preferred choice for accountants and small businesses in the UK, Australia, and New Zealand. Known for its clean interface, unlimited users on all plans, and strong app marketplace with over 1,000 integrations. Xero handles invoicing, bank reconciliation, payroll, expenses, and reporting.
Wave
Wave is a genuinely free accounting platform for small businesses. It offers invoicing, accounting, receipt scanning, and financial reporting at no cost. Wave makes money through optional paid services like payroll, payments processing, and bookkeeping. Ideal for freelancers and micro-businesses on a tight budget.
Sage
Sage is a long-established accounting software provider with products ranging from simple cloud accounting to enterprise-grade ERP systems. Sage Accounting (formerly Sage One) is its cloud product for small businesses, offering invoicing, expense management, VAT returns, and bank feeds. Trusted by UK businesses for decades.
Zoho Books
Zoho Books is the accounting component of the broader Zoho ecosystem. It offers comprehensive accounting features including invoicing, expense tracking, bank reconciliation, inventory, and project billing. Particularly valuable for businesses already using other Zoho products due to seamless integration across the suite.
KashFlow
KashFlow is a UK-built accounting software designed specifically for UK small businesses. It handles invoicing, expenses, bank feeds, payroll, and VAT returns with a focus on simplicity and HMRC compliance. Now part of the IRIS Software Group, it remains a solid choice for UK businesses wanting straightforward accounting.
Frequently Asked Questions
What is FreshBooks?
FreshBooks is an invoicing-first accounting platform designed for freelancers and service-based businesses. It excels at creating professional invoices, tracking time, managing expenses, and accepting payments. While it has added double-entry accounting features, its core strength remains making invoicing painless.
How much does FreshBooks cost?
FreshBooks offers several plans to suit different business sizes. Visit their website through our link for the latest pricing and exclusive Ikaroa partner deals.
Is FreshBooks good for small businesses?
FreshBooks is best for: Freelancers and service businesses wanting beautiful invoicing with time tracking. We rated it 4.2/5 based on features, value, and ease of use.
What are the alternatives to FreshBooks?
Top alternatives include QuickBooks, Xero, Wave. See our full alternatives comparison for a detailed breakdown.
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