Asana
Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Rating
4.3/5
Founded
2008
HQ
San Francisco, California
Best For
Teams needing strong project management with lightweight client tracking
Key Features
What We Like
- +Excellent project and task management
- +Beautiful, clean interface
- +Strong workflow automation
- +Good free plan
- +Integrates with 200+ tools
Worth Knowing
- -Not a dedicated CRM (lacks sales-specific features)
- -No built-in email or phone
- -No contact management by default
- -Can be overkill for simple projects
- -Per-user pricing adds up
Get Started with Asana
Visit AsanaFree to try. Exclusive Ikaroa partner pricing.
Alternatives to Asana
Other project management tools reviewed by the Ikaroa team
Monday.com
Originally a project management tool, Monday.com now offers a capable CRM built on its flexible work OS platform. Great for teams that need project and client management in one place.
ClickUp
ClickUp positions itself as an all-in-one productivity platform. Its CRM capabilities are built on top of a powerful project management foundation with extensive customisation options.
Notion
Notion is a flexible workspace for notes, wikis, and databases. While not a traditional CRM, many teams build custom CRM systems using its database features.
Airtable
Airtable combines the simplicity of a spreadsheet with the power of a database. Frequently used as a lightweight CRM, especially by startups and creative teams.
Wrike
Wrike is a versatile work management platform with project management, resource planning, and collaboration tools. Can be adapted for CRM-like client tracking.
Teamwork
Teamwork is a project management platform popular with agencies and professional services firms. It includes time tracking, resource management, and client-facing features.
Frequently Asked Questions
What is Asana?
Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
How much does Asana cost?
Asana offers several plans to suit different business sizes. Visit their website through our link for the latest pricing and exclusive Ikaroa partner deals.
Is Asana good for small businesses?
Asana is best for: Teams needing strong project management with lightweight client tracking. We rated it 4.3/5 based on features, value, and ease of use.
What are the alternatives to Asana?
Top alternatives include Monday.com, ClickUp, Notion. See our full alternatives comparison for a detailed breakdown.
Ikaroa Partners
Need help choosing the right tool?
Book a free consultation with our team. We will understand your needs and match you with the best software for your business.
Free Consultation