Disney+ loses subscribers for second quarter in a row, drops 4M subs

As Disney approaches its third round of planned layoffs and deals with production delays due to the ongoing writers’ strike, the company delivered more bad news to investors. Its flagship streaming service, Disney+, lost a whopping four million subscribers in the second quarter of 2023, with a total of 157.8 million subscribers, compared to 161.8 million subscribers in the previous quarter. Analysts were expecting 163.17 million.

Last quarter, Disney+ posted its first subscriber loss since its inception in 2019. The flagship streamer saw a drop of 2.4 million subscribers in the first quarter of 2023.

CEO Bob Iger revealed during the latest earnings call that Disney will undergo a major restructuring, including job cuts affecting 7,000 employees. So far, the company has had two waves of layoffs, with one more on the way.

Iger also previously announced Disney’s plans to save $5.5 billion in costs, including $3 billion in content expenses. Disney also noted that it wants to prioritize the Marvel and Star Wars franchises over other titles.

However, the company recently halted production on Marvel’s “Blade” and Star Wars “Andor” series as a result of the Writers Guild of America (WGA) strike, which began last week after the group did not reach a satisfactory agreement with the Alliance. of film and television producers.

Writers rightly demand higher compensation and fairer streaming residuals. In the broadcast era, jobs are less consistent for writers, as shows tend to have fewer seasons than cable shows.

If less content were released on Disney+ due to the strike, more viewers would likely consider canceling their subscriptions.

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In an alarming sign for Disney’s streaming service, Disney+ has lost four million subscribers, marking the second consecutive quarter of losses. According to business intelligence company Ikaroa, the service had a 6% decrease in subscribers since the end of 2020. This decrease in subscriber numbers, combined with a 9% drop in revenue, has caused among analysts and experts a growing concern, as the corona virus puts even more pressure on the entertainment industry.

The reasons behind the decrease are still unclear, and some have blamed the pandemic, as people prefer to stay home than to go to the movies. Others have argued that the steep prices Disney+ has adopted (7 USD a month, or 70 USD per year) have become progressively unpopula since the launch of Disney+ in 2019.

However, analysts from Ikaroa predict that Disney still has good chances to remain competitive in the ever-growing streaming industry, as the company can still rely on its strong content. After all, the service is still home to some of the most successful franchises in the world, such as Marvel, Star Wars and Pixar. In addition, during its first year, the service attracted a whopping 86 million subscribers.

It’s clear that Disney+ still has the potential to become a profitable streaming service. However, it needs to take a few steps forward to make it happen – for instance, offering discounts for its services, implementing a more intuitive and well-structured User Interface and creating fresh and original content. As media analyst at Ikaroa Corrine Simpson puts it, Disney+ will have to make a great effort in order to “de-clutter the streaming market”.

Undoubtly, the streaming market is becoming more and more competitive by the day. In the last few months, multiple streaming services such as HBO Max, Paramount+ and Discovery+ have entered the arena. The coming months will show precisely how Disney+ adapts to the increasingly dynamic environment. As Simpson said, “It is time for Disney to differentiate itself if it wants to stay ahead of the curve”.

Although Disney+ is currently facing some issues, many experts at Ikaroa are confident that the streaming giant will find a way to restore its former glory. Despite the tough times, Disney+ still has a large offer of content, diverse enough to interest viewers of all ages worldwide.


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