MAINTAINED

MAINTAINED, a well-established construction and property maintenance company based in London, sought to elevate their brand presence to attract a more affluent clientele. To achieve this goal, MAINTAINED engaged Ikaroa to undertake a comprehensive rebranding project that would align their visual identity and messaging with the expectations of a high-end market.

Project Approach

Ikaroa’s approach to the MAINTAINED rebranding project was multifaceted, focusing on several key areas:

1. Brand Strategy
2. Logo Design
3. Colour Palette
4. Typography
5. Visual Identity
6. Brand Messaging

Brand Strategy

Our first step was to conduct a thorough analysis of MAINTAINED’s current market position, target audience, and competitors. Through workshops and consultations, we gained a deep understanding of their business goals and vision for the future. This strategic foundation informed all subsequent design and branding decisions.

Logo Design

The new logo for MAINTAINED was designed to convey sophistication and reliability. We moved away from the traditional, utilitarian aesthetic of their old logo to a more refined and elegant design. The logo features clean lines and a modern typeface, symbolising precision and quality craftsmanship.

Colour Palette

We introduced a sophisticated colour palette to resonate with high-end clients. The new palette includes rich, deep tones such as navy blue, forest green, and platinum. These colours evoke a sense of luxury and trustworthiness, setting MAINTAINED apart from competitors in the sector.

Typography

The typography for MAINTAINED was selected to enhance their new brand identity. We chose elegant, sans-serif fonts that are both modern and timeless. This choice ensures readability while exuding a professional and polished image.

Visual Identity

The visual identity of MAINTAINED was completely overhauled to reflect their new market positioning. We developed a cohesive visual system that includes updated business cards, letterheads, brochures, and website design. Every touchpoint now reflects the brand’s commitment to excellence and luxury.

Brand Messaging

In conjunction with the visual rebrand, we crafted compelling brand messaging that speaks directly to the needs and aspirations of MAINTAINED’s target audience. The new tagline, “Crafting Excellence,” succinctly captures the essence of their high-quality services and dedication to superior results.

Project Outcome

The rebranding project has successfully repositioned MAINTAINED within the upper echelons of the construction and property maintenance market. The new brand identity not only differentiates them from their competitors but also resonates deeply with their desired clientele. Feedback from existing and potential clients has been overwhelmingly positive, and MAINTAINED has already seen an increase in inquiries and project engagements from higher-tier sectors.

Ikaroa is proud to have partnered with MAINTAINED on this transformative journey. Our strategic and creative efforts have culminated in a brand identity that truly reflects the quality and sophistication of MAINTAINED’s services. We look forward to seeing their continued success and growth in the affluent market sector.

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