Branding Identity Mockup June 3, 2018, one of the world’s largest fitness platforms, enables fitness coaches to deliver courses and membership options to their audiences globally. During the COVID-19 pandemic, saw tremendous growth, with over 100,000 attendees participating in a single fitness class. To continue this momentum and solidify their leadership position, engaged Ikaroa to undertake a comprehensive rebranding project aimed at refreshing their brand identity and enhancing their market presence.

Project Approach

Ikaroa’s approach to the rebranding project was comprehensive, focusing on several key areas:

1. Brand Strategy
2. Logo Design
3. Colour Palette
4. Typography
5. Visual Identity
6. Platform Interface Design
7. Brand Messaging

Brand Strategy

Our initial step involved in-depth market research to understand the evolving fitness landscape,’s current market position, and their target audience. We conducted workshops and consultations to define’s brand values, mission, and vision, ensuring these elements were clearly articulated in the new brand strategy.

Logo Design

The new logo for was designed to be bold, dynamic, and modern, capturing the energy and inclusivity of the global fitness community. The logo features a stylised, abstract figure in motion, symbolising health, vitality, and the transformative power of fitness. The design conveys movement and activity, reflecting the platform’s focus on engaging fitness experiences.

Colour Palette

The colour palette was carefully selected to be vibrant and energetic, resonating with the active and diverse fitness community. It includes shades of electric blue, vibrant green, and bold orange, evoking a sense of energy, vitality, and enthusiasm. These colours create a visually stimulating and motivating environment for users.


For, we chose modern, sans-serif typefaces that are clean and easy to read. The primary typeface is dynamic and contemporary, enhancing the brand’s energetic and forward-thinking image. Complementary fonts were selected for secondary uses, maintaining a cohesive and professional appearance across all brand materials.

Visual Identity

The visual identity of was designed to be engaging and visually appealing. We developed a comprehensive suite of branded materials, including business cards, letterheads, brochures, and digital assets. Each element incorporates the new logo, colour palette, and typography, ensuring a unified and dynamic brand experience.

Platform Interface Design

A critical component of the rebranding was the redesign of the platform interface. We aimed for a user-friendly and visually engaging design that enhances the user experience. The interface was updated to be more intuitive and attractive, featuring high-quality visuals, easy navigation, and interactive elements that encourage engagement and participation.

Brand Messaging

We created compelling brand messaging that communicates’s dedication to empowering fitness coaches and transforming lives through fitness. The new tagline, “Empower Your Fitness Journey,” succinctly captures the essence of the brand. All marketing copy and communications were tailored to resonate with a global audience, emphasising the inclusivity, innovation, and transformative power of

Project Outcome

The rebranding project successfully positioned as a leader in the global fitness market. The new brand identity differentiates from competitors and appeals to their diverse and active user base. Positive feedback from both fitness coaches and participants has affirmed the effectiveness of the rebranding effort, and has experienced an increase in brand recognition and user engagement.

Ikaroa is honoured to have partnered with in redefining their brand identity. Through strategic planning and creative design, we have crafted a brand that truly reflects’s commitment to empowering fitness coaches and transforming lives through fitness. We look forward to their continued success and growth as a global fitness leader.

For more information on how Ikaroa can help elevate your brand, please contact us below

Task, a premier global fitness platform, engaged Ikaroa to undertake a comprehensive rebranding project aimed at enhancing their market presence and solidifying their leadership in the fitness industry. The task was to refresh's brand identity to better reflect their dynamic, inclusive, and transformative approach to fitness. This involved redesigning the logo to capture the energy and vitality of the fitness community, developing a vibrant and motivating colour palette, selecting modern and clean typography, and creating a cohesive visual identity across all branded materials. Additionally, we were tasked with redesigning the platform interface to be more user-friendly and engaging, and crafting compelling brand messaging that communicates’s dedication to empowering fitness coaches and participants worldwide.

  • Strategy

    Brand, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

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