FIT.live

FIT.live, one of the world’s largest fitness platforms, enables fitness coaches to deliver courses and membership options to their audiences globally. During the COVID-19 pandemic, FIT.live saw tremendous growth, with over 100,000 attendees participating in a single fitness class. To continue this momentum and solidify their leadership position, FIT.live engaged Ikaroa to undertake a comprehensive rebranding project aimed at refreshing their brand identity and enhancing their market presence.

Project Approach

Ikaroa’s approach to the FIT.live rebranding project was comprehensive, focusing on several key areas:

1. Brand Strategy
2. Logo Design
3. Colour Palette
4. Typography
5. Visual Identity
6. Platform Interface Design
7. Brand Messaging

Brand Strategy

Our initial step involved in-depth market research to understand the evolving fitness landscape, FIT.live’s current market position, and their target audience. We conducted workshops and consultations to define FIT.live’s brand values, mission, and vision, ensuring these elements were clearly articulated in the new brand strategy.

Logo Design

The new logo for FIT.live was designed to be bold, dynamic, and modern, capturing the energy and inclusivity of the global fitness community. The logo features a stylised, abstract figure in motion, symbolising health, vitality, and the transformative power of fitness. The design conveys movement and activity, reflecting the platform’s focus on engaging fitness experiences.

Colour Palette

The colour palette was carefully selected to be vibrant and energetic, resonating with the active and diverse fitness community. It includes shades of electric blue, vibrant green, and bold orange, evoking a sense of energy, vitality, and enthusiasm. These colours create a visually stimulating and motivating environment for users.

Typography

For FIT.live, we chose modern, sans-serif typefaces that are clean and easy to read. The primary typeface is dynamic and contemporary, enhancing the brand’s energetic and forward-thinking image. Complementary fonts were selected for secondary uses, maintaining a cohesive and professional appearance across all brand materials.

Visual Identity

The visual identity of FIT.live was designed to be engaging and visually appealing. We developed a comprehensive suite of branded materials, including business cards, letterheads, brochures, and digital assets. Each element incorporates the new logo, colour palette, and typography, ensuring a unified and dynamic brand experience.

Platform Interface Design

A critical component of the rebranding was the redesign of the FIT.live platform interface. We aimed for a user-friendly and visually engaging design that enhances the user experience. The interface was updated to be more intuitive and attractive, featuring high-quality visuals, easy navigation, and interactive elements that encourage engagement and participation.

Brand Messaging

We created compelling brand messaging that communicates FIT.live’s dedication to empowering fitness coaches and transforming lives through fitness. The new tagline, “Empower Your Fitness Journey,” succinctly captures the essence of the brand. All marketing copy and communications were tailored to resonate with a global audience, emphasising the inclusivity, innovation, and transformative power of FIT.live.

Project Outcome

The rebranding project successfully positioned FIT.live as a leader in the global fitness market. The new brand identity differentiates FIT.live from competitors and appeals to their diverse and active user base. Positive feedback from both fitness coaches and participants has affirmed the effectiveness of the rebranding effort, and FIT.live has experienced an increase in brand recognition and user engagement.

Ikaroa is honoured to have partnered with FIT.live in redefining their brand identity. Through strategic planning and creative design, we have crafted a brand that truly reflects FIT.live’s commitment to empowering fitness coaches and transforming lives through fitness. We look forward to their continued success and growth as a global fitness leader.

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