Local SEO

in short

Rank HIGH in Google within your local area and own the market

Have you ever wondered what magic happens when you search for a shop, a service, or a local business on Google? You might have seen those handy local business listings popping up on the search results page. Well, it’s not magic at all; it’s Google’s clever algorithm at work, choosing to show you options that aren’t just relevant to what you’re looking for but also conveniently nearby.

If your business has its roots in a specific spot or you offer your expertise in a particular neighbourhood, tapping into Local SEO is like finding a secret pathway to your customers’ doorsteps. By embracing Local SEO strategies, you can climb up the ranks in Google’s search results, putting your business in the spotlight and within arm’s reach of potential customers.

How do we do it?

Reputation Management, hands-down one of the most important factors in customer decision making, imagine having hundreds of 5 star reviews?

Dive into the future of Online Reputation Management with our groundbreaking tool, RateUsAI — Designed & Developed by Ikaroa. Powered by cutting-edge AI technology, RateUsAI revolutionises how your business responds to reviews, ensuring no feedback goes unanswered. With RateUsAI, every review receives a prompt response within an hour, 24/7, incorporating strategically chosen keywords and tailored responses to enhance your online visibility.

But we don’t stop there. RateUsAI smartly navigates the terrain of customer feedback with a unique approach. For reviews that are less than stellar (1-3 stars), we gently guide the customer to share their feedback directly with management through a discreet comment card. This not only allows you to address concerns privately but also helps in turning a less favorable experience into a positive one. On the other hand, those glowing 4-5 star reviews? They’re seamlessly directed to popular review platforms, amplifying the positive buzz about your business.

This innovative strategy crafted by RateUsAI is designed to position your establishment prominently on key search engines and review sites—the very places where potential customers are making their crucial decisions. It’s not just about managing your online reputation; it’s about enhancing it to attract more customers. The result? A significant boost in your return on investment and a noticeable increase in your revenue. 

Welcome to the new age of reputation management, where your business not only thrives online but also shines brighter in the eyes of your customers.

Anything else?

There's a formula we've crafted over many years of experience


Keyword Research

It all starts with knowing what your local customers are searching for. We dive deep into the local lingo and search habits, uncovering the keywords that will drive targeted traffic straight to your door. This isn’t guesswork; it’s strategic, savvy, and tailored to the unique characteristics of your local market.


Google Business Profile

Your Google Business Profile is your digital storefront, and we make sure it’s irresistible to both Google and your potential customers. From optimizing your listing with the right keywords to managing reviews and updating your information, we handle it all, making your business stand out in local searches.


On-Page SEO

Your website is the cornerstone of your digital presence. We optimize every inch of it, ensuring that it not only ranks highly in local searches but also provides a seamless, engaging user experience. Off-site, we build a robust profile of high-quality backlinks and local citations, boosting your authority and visibility across the web.

Instant Replies

Ikaroa Chatbot

We’ve crafted a conversational AI tool designed to manage your WhatsApp, SMS, Chatbot, Google My Business Messenger, Instagram DMs, and other general communication channels. It’s equipped to answer frequently asked questions about your business, handle reservations, and offer immediate assistance to your customers, providing them with an unparalleled experience.

Powered by RateUS.AI

Online Reputation

In local SEO, your reputation precedes you. We monitor and manage your online reviews and feedback, addressing concerns and highlighting positive experiences to build trust and credibility in your local community. Our proprietary software RateUsAI will also help ensure your 4/5 star reviews are highlighted and your 1-3 star reviews are managed internally.


Over 200+ Publishers

Seamlessly distribute your information across a vast network of over 200 publishers, encompassing global maps, apps, search engines, voice assistants, directories, and social networks. This puts you in complete command of your brand’s presence, ensuring you’re found wherever customers are searching – All managed from Mission Control – Built by Ikaroa.

Powered by

Book Online

Introducing, a revolutionary solution developed by Ikaroa, designed to streamline the reservation process for your customers. This innovative platform empowers your patrons to book a table at your establishment within mere seconds, offering a seamless and hassle-free booking experience. With, we’re committed to eliminating the common obstacles and frustrations associated with making reservations.

Local Boost

Local Citations

Consistency is key in local SEO. We manage your business listings across directories and platforms, ensuring that your name, address, and phone number are uniform everywhere. This not only boosts your SEO but also builds trust with search engines and customers alike.

pick holes & fix them

The Audit

Think of this as a health check for your online presence. We scrutinize every aspect of your current SEO strategy, identifying gaps and opportunities to boost your visibility in local search results. This comprehensive audit lays the groundwork for all our subsequent SEO efforts, ensuring nothing is left to chance.

Beyond Google Maps

The Wider Push!

Your business profile is showcased across a multitude of local search rankings on platforms such as Google Maps, Apple Maps, Amazon Alexa, Bing Places, Waze and many many more…. 

Managing and updating your business details across these numerous listings can demand an immense amount of manual labour.

Ikaroa collaborates closely with Yext who has developed an innovative method for managing your business listings, this is all managed through our control panel developed by Ikaroa aptly entitled Mission Control. This approach involves establishing direct integrations with search platforms worldwide and across various sectors and gives you full control. 

What exactly is Local SEO?

Local SEO (Search Engine Optimization) is a strategy to improve your business’s visibility in local search results on Google and other search engines. It helps your business show up when customers in your area search for products or services related to your business, making it essential for attracting local traffic.

How does Local SEO differ from general SEO?

While general SEO focuses on improving your site's visibility on a national or global scale, Local SEO targets "near me" and geo-specific search queries. The goal is to appear in search results and on maps for people who are searching in your specific location.

Why is Local SEO important for my business?

Local SEO is crucial because it puts your business in front of local customers at the exact moment they’re online looking for your services or products. This leads to higher conversion rates as these searches are often made with immediate intent to purchase or visit.

What elements are critical for Local SEO?

Key elements of Local SEO include optimizing your Google My Business profile, getting listed in local directories, ensuring your name, address, and phone number (NAP) are consistent online, gathering positive reviews, and creating local content.

How long does it take to see results from Local SEO?

The time it takes to see improvements from Local SEO efforts can vary, typically ranging from a few months to a year. It depends on factors like the competitiveness of your industry, the current state of your online presence, and ongoing strategy adjustments.

Can I do Local SEO on my own, or do I need to hire a professional?

While it’s possible to undertake some Local SEO efforts on your own, hiring a professional can significantly enhance your results. Experts have the tools, knowledge, and experience to navigate the complexities of SEO, stay updated with the latest trends, and adjust strategies as needed for optimal performance.

How does Google determine local ranking?

Google uses a variety of factors to determine local ranking, including relevance (how well your business matches the search query), distance (how close your business is to the searcher), and prominence (how well-known your business is online, based on information Google has about a business from across the web).

Will Local SEO work for my type of business?
Local SEO can benefit almost any business that has a physical location or serves a specific geographic area. From retail stores and restaurants to service providers like plumbers and lawyers, any business can increase its visibility and attract more local customers with effective Local SEO strategies.
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