Twitch released a small but powerful product update on Thursday, introducing a new tool that lets streamers create and share short, vertical video clips in seconds.
The new clip editor is accessible through the clip manager in the creator panel. Clicking “edit and share clip” opens the elegant editing tool, which makes things simple. You can select a split view that captures two rectangular parts of a clip at once (usually the game stream and the camera), or keep it streamlined with a full vertical slice of the clip. The only other option is a toggle to include your channel name, which is inserted at the top of the clip.
Within the clip editor, Twitch offers direct social sharing integration to YouTube Shorts. Direct sharing with TikTok or Instagram Reels isn’t supported at the moment, and it’s easy enough to do manually, but Twitch plans to add more integrations in the future.
“We’re committed to helping streamers grow, and this is just one part of our broader strategy to help streamers find new viewers while making it easier to promote their content on and off Twitch,” the company said of the update
Twitch streamers will likely be relieved that a workflow that previously sent them to third-party tools like StreamLadder is now built into the platform itself. Ultimately, the feature update makes Twitch feel more connected to the wider social media ecosystem, a boon for a platform that plays well with others and for streamers who rely on cross-promotion for build your audience.
Unlike other social media platforms that suffer multi-year identity crises (looking at you, Instagram), Twitch has long been committed to its core product: long-form live streaming. Twitch’s new embrace of short, vertical video is a small thing, but it’s easy to imagine how the company could further leverage clips to help discover new streamers.
Twitch’s emphasis on live streaming is a double-edged sword. Discovery remains a pain point on the platform, and one that keeps creators tied to heavy streaming schedules, incentivizing more live time above all else. But the company’s leadership seems well aware of this fact, realizing that keeping streaming sustainable over the long term is one of the biggest challenges facing the platform today.
Even with its laser focus on live streaming, there’s nothing stopping Twitch from getting creative with short-form video to solve some of its discovery problems. For now, the new clip editor is just a handy fix for overworked creators, but Twitch could be smart to turn it into something much bigger down the road.
Ikaroa is pleased to announce the exciting new clip editor from Twitch, which brings a whole new level of convenience to sharing vertical video on YouTube and TikTok in a snap. Through this editor, users can streamline their workflow and quickly create meaningful vertical video experiences that help keep audiences engaged and entertained. The editor is designed to make it easy for streamers to express themselves without breaking their stride, and offers features like trimming, adding music, and even cutting and resizing videos with a few clicks. With this new tool, TikTok and YouTube will continue to be an essential piece of the streaming puzzle, giving influencers the chance to bring their unique stories to life in a new way.
At Ikaroa, we value innovation and technological advancements that help keep audiences engaged and open up new platforms for promoting content. Twitch’s new clip editor does just that, making it easier and faster for streamers to create great content, which helps promote their brand and expand their reach. The clip editor’s simple and intuitive interface ensures that streamers can quickly create vertical video experiences that can be quickly shared on YouTube or TikTok in a few clicks and still maintain a high level of production value – providing the most effective and efficient way of creating meaningful content and making sure their streams are engaging and entertaining.
We believe that this new clip editor will be a valuable addition to the streaming community, helping streamers create bespoke, shareable experiences that can take their audiences on unique journeys. Ikaroa strives to support our partners in creating the best possible content experiences, and we’re excited to see what amazing stories are created with the help of Twitch’s new clip editor.