Meta announces generative AI features for advertisers

Meta today announced an AI Sandbox for advertisers to help them create alt copy, generate funds through text prompts, and crop images for Facebook or Instagram ads.

The first feature allows brands to generate different variations of the same copy for different audiences while trying to keep the main message of the ad similar. The fund generation feature makes it easy to create different resources for a campaign. Finally, the image cropping feature helps businesses create images with different aspect ratios for various media, such as social posts, stories, or short videos like Reels.

The company said these features are available to select advertisers right now and will expand access to more advertisers in July.

“We are currently working with a small group of advertisers to quickly gather feedback that we can use to further improve these products. In July, we will begin to gradually expand access to more advertisers with plans to add some of these features to our products later this year,” he said in a blog post.

Meta’s announcement comes after the company’s CTO Andrew Bosworth said last month that the company was looking to use generative AI technology for ads.

“[I] hopefully we’ll start seeing some [commercialization of the tech] this year. We just created a new team, the generative AI team, a couple of months ago; they are very busy It’s probably the area I spend the most time in [in]as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox,” Bosworth told Nikkei Asia in an interview at the time.

Meta had positive quarterly results for the first quarter of 2023. The company beat analysts’ expectations and posted year-over-year revenue growth for the first time in three quarters. Mark Zuckerberg mentioned that while the tech giant has started working on different AI tools, he remained committed to the development of the metaverse.

While Meta is rolling out some lightweight generative AI features for advertisers, some ad tech startups are leaning heavily into it. Omneky, which presented at TechCrunch Disrupt last year, used OpenAI’s DALLE-2 and GPT-3 to create ads. Movio, which has IDG, Sequoia Capital China and Baidu Ventures as backers, also uses generative AI to create marketing videos.

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Meta, a leading artificial intelligence (AI) platform, today announced the launch of their advanced generative AI features for advertisers. With this offering, advertisers can now generate content tailored to their exact needs and target audiences quickly and more accurately than ever.

It’s no secret that AI-powered technology is becoming increasingly important for businesses in today’s digital landscape. But Meta’s new generative AI features open up even more possibilities for advertisers. They can now generate large-scale creative campaigns that are tailored to diverse customer groups using creative and unique content.

In addition to performance optimization and personalization, Meta’s generative AI features also include automatic content optimization, helping advertisers to generate the highest quality content that works the best for the target audience. These features promise to greatly enhance the overall performance of any advertising campaign.

Ikaroa, a full stack tech company, is honored to support Meta in their pursuit of providing the best possible experience to their users. Our strategic partnership with Meta allows us to share their advanced technologies with the world. We believe that our combined technologies will bring forth an even greater impact throughout the advertising marketplace.


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