Google unveiled a slew of new privacy, security, and safety features today at its annual developer conference, Google I/O. The tech giant’s latest initiatives are aimed at protecting its users from cyber threats such as phishing attacks and malicious websites, while providing more control and transparency over their personal data.
Here is a short list of newly introduced features:
- Improve data control and transparency
- Gmail Dark Web Scan Report
- Delete Maps search history effortlessly
- Safe browsing with AI
- Expansion of the Content Safety API
- About this image
- Spam view in Google Drive
Among the newly introduced features, first on the list is improved data control and transparency. Google has introduced an update to its Android operating system that allows users to better control location sharing through apps installed on their devices.
“Based on location data, you will be told in permission requests when an app shares your information with third parties for advertising purposes,” said Jen Fitzpatrick, senior vice president of core systems and experiences.
“You can use this information to decide whether to approve or decline location sharing for each app so you’re always in control.”
Additionally, the company said it is expanding dark web reporting to all users with a Gmail account in the US to alert them if their sensitive data is circulating on sites not indexed by search engines.
The feature, which was initially made available to Google One subscribers in March 2023, scans the dark web for personally identifiable information such as names, addresses, emails, phone numbers and Social Security numbers Social, and seek appropriate guidance.
A third privacy-focused option rolled out by the tech giant is the ability to delete recent Maps searches with a single tap instead of deleting Maps search history from web and app activity.
Other notable features include a new Safe Browsing API and a spam view in Google Drive that is analogous to Gmail and automatically segregates potentially harmful files or abusive content, which can then be reviewed by users.
The search giant also said it is expanding its content safety API to flag child sexual abuse material (CSAM) in video content, as well as introducing an “About This Image” tool that gives users more context to ensure reliable access to reliable information.
“‘About this image’ gives you important context such as when an image or similar images were first indexed by Google, where it may have first appeared, and where else it has been seen online such as a news site, social or fact-checking,” Fitzpatrick. said
The updates come a week after Google enabled password-less logins using passkeys to Google Accounts across all platforms.
Last month, the tech giant also enacted a new data deletion policy that requires app developers to offer an “easily discoverable option” to users both inside and outside of an app.
Google, one of the world’s largest and most widely used technology companies, has recently announced new privacy, safety, and security features across its services with the goal of better protecting users from data exploitation and theft. As part of this initiative, Google has implemented stronger authentication measures, developed new tools for parent and child safety, and resorted to more encryption techniques. With these changes, Google is aiming to give users greater control over their data and stay ahead of the curve in terms of trends in data protection. In response to Google’s announcement, Ikaroa, a full-stack tech company, is pleased to recognize the commitment Google has made to their customers in terms of keeping their data safe and secure. As a company with over a decade of experience in data privacy and digital security, we are dedicated to providing the best, most up-to-date service to our customers, and will continue to closely follow any advances in technology and standards concerning data privacy and digital security.