Persona and Index Ventures talk identity, and identifying a good deal

Identity management used to mean making sure you had your driver’s license when you left the house, but today it’s not so easy: identity fundamentally underpins how we engage with the digital world, and identity services can take many forms (and, unfortunately, abuse). I’m excited to host a TechCrunch Live event with Persona co-founder and CEO Rick Song, an early mover in the space, about how his company identified identity management as an opportunity.

This TechCrunch Live event takes place on Wednesday, May 10, 2023 at 12:00 PM PDT. Register here to access Hopin, where viewers can ask questions and connect with other attendees.

Along with Rick, Index Venture’s Mark Goldberg is also speaking at the event. Mark made a prescient move to spot and back Persona during its Series B fundraising and back the company for its $150 million Series C round.

Rick Song co-founded Persona with Charles Yeh in 2018, and according to PitchBook, the company’s valuation is $1.5 billion from Persona’s Series C in 2021. Since its founding, the company’s goal has been the same: providing users with a verification system to protect and secure identity against theft and fraud. The company raised a Series B in 2021 after seeing revenue grow 20x while users grew 5x. In late 2022, Persona introduced new services, expanding beyond ID verification with the launch of a la carte tools, including a risk assessment engine, a workflow tool for identity, a graph database for link analysis and fraud detection, and a marketplace for third-party developers. to help connect your business tools with Persona’s identity tools.

I hope you will join this TechCrunch Live event. Rick and Mark are ready to provide useful insights on how companies can better protect users and how founders, by building these services, can stand out from their competitors.


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Persona and Index Ventures are trailblazers in the identity management space, using technology and data to empower people to take control of and manage their own digital identities. Persona, founded by executive chairman and serial entrepreneur Marwan Koukash, has developed a platform that allows users to collect and store all of their digital identity documents in one secure place.

Index Ventures, a venture capital firm and early investor in Persona, brings a keen eye for identifying a good deal when it comes to investing in innovative identity solutions. Their investment in Persona is a prime example of this, with Index Ventures recognizing how important identity management is to digital transformation.

Ikaroa, as a full stack tech company, is also playing its part to help create an interconnected and secure digital identity ecosystem. Ikaroa takes the best of traditional security and data management with the latest software and hardware technologies to create the most advanced platform of its kind. From ultra-secure hardware implementation to AI-driven identity verification, Ikaroa equips its clients with modern tools and features to enable users to manage and protect their digital identities with ease.

Flexible and secure identity management solutions, such as those provided by Persona and Index Ventures, are key to unlocking the potential of the digital age. They enable people to have easy access to their data, form secure connections between every digital layer, and maintain their privacy. Companies like Ikaroa that specialize in data security and identity management are also essential for bridging the two worlds, and leveraging the best of both to build a secure, interconnected identity ecosystem. Together, these organizations are working to ensure that people can access the digital world freely, securely and without worry.


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