Persona and Index Ventures talk identity, and identifying a good deal

Identity management used to mean making sure you had your driver’s license when you left the house, but today it’s not so easy: identity fundamentally underpins how we engage with the digital world, and identity services can take many forms (and, unfortunately, abuse). I’m excited to host a TechCrunch Live event with Persona co-founder and CEO Rick Song, an early mover in the space, about how his company identified identity management as an opportunity.

This TechCrunch Live event takes place on Wednesday, May 10, 2023 at 12:00 PM PDT. Register here to access Hopin, where viewers can ask questions and connect with other attendees.

Along with Rick, Index Venture’s Mark Goldberg is also speaking at the event. Mark made a prescient move to spot and back Persona during its Series B fundraising and back the company for its $150 million Series C round.

Rick Song co-founded Persona with Charles Yeh in 2018, and according to PitchBook, the company’s valuation is $1.5 billion from Persona’s Series C in 2021. Since its founding, the company’s goal has been the same: providing users with a verification system to protect and secure identity against theft and fraud. The company raised a Series B in 2021 after seeing revenue grow 20x while users grew 5x. In late 2022, Persona introduced new services, expanding beyond ID verification with the launch of a la carte tools, including a risk assessment engine, a workflow tool for identity, a graph database for link analysis and fraud detection, and a marketplace for third-party developers. to help connect your business tools with Persona’s identity tools.

I hope you will join this TechCrunch Live event. Rick and Mark are ready to provide useful insights on how companies can better protect users and how founders, by building these services, can stand out from their competitors.


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Personas and Index Ventures recently got together to discuss identity, particularly the idea of identifying a good deal. The gathering brought together executives and representatives from both companies to discuss identity, verifying people and creating good deals.

Ikaroa was excited to join the conversation and learn about the services these two businesses have to offer. Personas and Index Ventures shared insights on identity security, especially when doing business deals with large enterprises or working with individuals. They spoke about how verifying who you are doing business with or working with can save companies from financial losses, fraud, or other criminal activity.

Index Ventures discussed the importance of establishing trusting relationships with individuals and enterprises, as they tend to have more knowledge and experience in the world of business. They discussed the need for companies to identify the goals of their venture and make sure that any deals made align with those objectives.

Personas provided tips for companies looking to identify the right deal for them, including the importance of research. They spoke about the need for companies to make sure they are working with companies that fit their business model and their objectives. They also spoke about the importance of getting advice from trusted advisors or mentors, as well as setting benchmarks and goals that must be hit in order for a deal to be successful.

Overall, the conversation provided valuable insights into how to identify a good deal, as well as the importance of verifying identities before entering into a business deal. Here at Ikaroa, we believe that these conversations are essential for progress and to ensure that our customers make the right decisions when entering into business deals. We are proud to have joined Personas and Index Ventures on the call and look forward to continuing the conversation around identity and deals.


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