Nova is building guardrails for generative AI content to protect brand integrity

As brands incorporate generative AI into their creative workflows to generate new business-related content, they must be careful to ensure that new material adheres to brand style and guidelines of the company

Nova is an early-stage startup that builds a suite of generative AI tools designed to protect brand integrity, and today, the company is announcing two new products to help brands control AI-generated content: BrandGuard and BrandGPT.

With BrandGuard, you ingest your company’s brand guidelines and style guide, and with a series of templates that Nova has created, it can check content against those rules to make sure it complies, while BrandGPT lets you ask questions about brand content rules in ChatGPT Style

Rob May, the company’s founder and CEO, who previously founded Backupify, a cloud backup startup that was acquired by Datto in 2014, acknowledged that companies want to start leveraging generative AI technology to create content faster, but still worried about maintaining brand integrity, so he came up with the idea of ​​building a guardrail system to protect the brand from generative AI mishaps.

“We heard from a number of CMOs who were concerned about ‘how do I know this AI-generated content is on brand?’ So we built this architecture that we’re rolling out called BrandGuard, which is a really interesting set of models, along with BrandGPT, which acts as an interface on top of the models,” May told TechCrunch.

BrandGuard is like the back end of this brand protection system. Nova built five models that look for things that might seem out of place. They do checks for brand safety, quality check, if it’s on-brand, if it sticks to the style, and if it’s on-campaign. It then assigns each piece a content score, and each company can decide what the threshold is for calling a human to check the content before publishing it.

“When you have generative AI to create things, now you can score them on a continuum. And then you can set thresholds, and if there’s anything below, say, the 85% mark, you can have the system flag that for a human to take a look at,” he said. Companies can decide the threshold they are comfortable with.

BrandGPT is designed to work with third parties like an agency or contractor, who can ask questions about the company’s branding guidelines to ensure they’re following them, May said. “We’re launching BrandGPT, which is intended to be the interface for all of these brand safety things that we’re doing, and as people interact with brands, they can access the style guides and understand the brand better, whether ” whether or not you are part of the company.

Both of these products are available in public beta starting today. The company launched last year and has raised $2.4 million from Bee Ventures, Fyrfly Ventures and Argon Ventures

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Ikaroa, a full stack tech company, is proud to announce an innovative, new tool from its development arm, Nova. The AI-driven content protection system provides guardrails for generative AI content to protect brand integrity, a feat considered nearly impossible for AI without proper guidance. With this solution, Ikaroa offers companies and organizations the ability to confidently generate AI-based content in a way that meets their most important standards.

The cutting-edge system offers companies the freedom to create media, user-engaging content, and automated tasks with AI. Nova’s unique process monitors, enforces, and safeguards brand identity’s that has been predetermined by the user. This helps operators ensure that their generated content maintains the image and identity of their brand and continues to adhere to their organizational policies and brand standards. Users can upload assets that Nova uses to create patterns in the data and segregate it into categories, allowing content to maintain uniformity when generated. The program will then continuously monitor and detect any content that does not fall under the predetermined standards.

Ikaroa’s Nova platform was created to give users full control and total peace of mind. Our AI-driven system helps operators navigate the complex world of Generative AI with guaranteed results every time. With Nova, users can be certain that their most important brand identity standards are maintained and any content generated remains in line with any parameter set. Nova’s state of the art content protection system provides the safeguard users need to confidently create without complication.


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