A make the most of the mobile marketg, it is important to stay informed about the latest trends and opportunities. The modern world is intense and fast-paced, so keeping up with mobile marketing trends can quickly become overwhelming.
To stay competitive with your marketing efforts and reach your mobile marketing goals, it is important to be aware of the many trends that are occurring within the industry. Fortunately, here you will learn 8 mobile marketing trends and how to use them.
Mobile commerce
You’ve probably heard of the term “e-commerce”, which refers to the process of making purchases over the Internet (usually a computer). However, another new term has emerged from this known as “m-commerce”, which stands for mobile commerce. This term refers to customer transactions made through the use of a mobile device.
Mobile commerce is becoming more and more popular. Previously, throughout economic history, different commodities have been the driving force behind the success of most businesses. The modern commodity? Convenience
Not only is the modern world built around smartphones and technology, but our society leans towards it as well. Today, 97% of Americans own some type of mobile phone and 85% of adults own a smartphone and use it regularly. Not only that but 56% of all online transactions are made through mobile purchases. The modern consumer is interested in having access to your storefront, customer service and support at their fingertips.
A great way to take advantage of the growing popularity of e-commerce is to set up a mobile-friendly website for your business. Customers expect convenient and immediate purchase opportunities on the go. Companies that do not provide this will be left in the dust behind the competition.
Hyper-customization
For centuries, business owners have had various means of collecting customer data, whether it’s a log book full of personal notes or a spreadsheet. Today we have a different technique that allows companies to collect and analyze consumer data: algorithms. An example of using an algorithm to track customer preferences and behaviors involves the use of hyper-personalization.
Within your company’s target audience, there are smaller niches. Within these niches, customers can be classified by different characteristics. For example, say you run a clothing company and your target audience they are women aged 18 to 24. Within that audience, you have other subgroups. For example, plus size women, women who shop exclusively through clearance, etc. If you notice a customer lingering on certain pages, you can take note of this behavior and market similar products to them.
By implementing hyper-personalization, you can target extremely specific groups of consumers with personalized content just for them. This works well for both the consumer and the business. The consumer can remove ads and marketing that don’t interest them, while the company doesn’t have to waste resources marketing to a disengaged audience.
Consumers who receive hyper-personalized marketing campaigns are more interested in seeking out the company to create that content, thereby generating leads for your business. Besides, 98% of marketing professionals they agree that hyper-personalization improves customer relationships.
Hyper-personalization also allows your business to demonstrate that it takes into account the wants and needs of its consumers. Using this technique shows that your brand is responsive to its customers and attentive to their demands, which can also improve your business’s reputation.
Augmented Reality (AR)
The use of AR technology is skyrocketing, especially in corporate environments. Augmented reality is a form of technology that overlays computer-generated images onto reality through mobile applications. A popular example of this technology is actually the famous mobile game “Pokemon Go”, in which app users are encouraged to walk around and “find” Pokemon, which are only visible on the phone’s screen.
You might be wondering how AR can work for you if you’re not running a gaming app or an entertainment business. But the truth is that AR can work for almost any business.
Another great example of AR being used to facilitate online commerce includes mobile apps that allow consumers to “try on” a hairstyle or makeup brand before making a purchase.
Even Amazon uses AR with its “See in Your Room” feature. Simply take a photo of the area of your home where you want to place the furniture. Amazon then shows that furniture in the photo so you can see what it would look like before you commit to the sale.
AR gives customers a new opportunity to “sample” products before pressing the Buy button. This creates a better overall customer experience. Everyone has at some point made a purchase that they later regret. With the use of AR, your brand doesn’t have to worry much about it.
It also creates a sense of security within the transaction. Customers can see exactly what they are getting, setting clear expectations on both sides of the transaction. There are so many ways to incorporate AR into your company’s mobile app or mobile-friendly website – it’s truly an incredible opportunity.
Streaming on mobile
It should come as no surprise that mobile streaming is becoming more and more popular. Especially among the younger generations. Note that mobile streaming doesn’t have to be limited to apps like Netflix or Twitch, but can also be used for commercial purposes. Streaming product demos, repair instructions, and other features of your product can increase online engagement.
Mobile video advertising
Similar to mobile streaming, mobile video advertising is another great way to get better online engagement. Apps like YouTube and TikTok have made video content more popular than ever. From 2022, 98% of 18-34 year olds watch videos daily on your mobile phone. This number is significantly lower than the number of people who watch videos on any other device.
In marketing, you can wait for your audience to find you, or you can go out and find them. The latter tends to be much more successful and sustainable. By using mobile video ads, you can reach your target consumers where their attention is already focused: mobile video. If you don’t know where to start, try setting up a TikTok ad campaign or an Instagram story to get your foot in the door.
Optimizing voice search
Part of making mobile interaction easier for consumers is optimizing every facet of the process, including voice search. Many customers use voice search to find websites and products they’re looking for, and you don’t want your brand to be overshadowed.
Chatbots and AI
Chatbots and AI have reshaped the way many companies handle customer interactions. Some companies have implemented this technology better than others. As seen in frustrating phone bot conversations. However, when done right, this technology saves businesses time and money with ease.
Instead of hiring dozens of people to wait on customer phone calls, you can use a chatbot to do it for you. The chatbot provides support to customers while they are active on your company’s website and customers type in their responses. Using keywords, the chatbot identifies your concern and offers solutions. If the chatbot can’t help, a representative may be needed, but most queries are quickly resolved by the bot itself.
Automating parts of the buying process makes things easier for the business and the consumer. The consumer can seamlessly navigate the transaction process with little or no difficulty. And, the company can limit the amount of spending allocated to customer service resources. Actually, companies using customer service chatbots save 30% in total customer service costs.
Chatbots and AI can also be used to receive feedback from customers after their shopping experience is complete. A chatbot can ask a customer how they feel about a purchase, a product, or even an advertising campaign. From there, you can track and record these comments for later analysis.
Visual search
The term “visual search” may not ring a bell. But, you are probably still familiar with the actual technology behind it. Visual search technology allows mobile users to take/find a photo of something and search the web for related images and products.
If a customer is looking for something your business offers, they should be able to use visual search to find your mobile website. This can facilitate the purchasing process in a convenient way for the consumer.
conclusion
The world of mobile marketing is huge. And, there are many types of mobile marketing strategies and technologies here. New technologies emerge every day that allow us to overcome the limits of yesterday’s campaign. If you want your business to keep up with the modern world, it’s important to look for new ways to implement these tools and resources. Doing so will attract new customers and keep them coming back.
Staff Writer: Ari is a writer, blogger, and small business owner based in Washington State.
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The future of mobile marketing is rapidly changing and what worked in the past may not work in the years ahead. In the year 2023, mobile marketing trends are expected to make a massive shift. As technology continues to advance and mobile usage becomes increasingly popular, it is crucial to stay ahead of the competition by staying on top of the latest mobile marketing trends.
Mobile marketing will play a major role in businesses in 2023 and beyond. Companies should begin adapting to mobile marketing trends as soon as possible in order to remain competitive in the future. Here are 8 must-have mobile marketing trends that businesses should be aware of in 2023.
1. Augmented Reality (AR). AR is becoming more commonly used in marketing campaigns, allowing users to immerse themselves in a virtual world. With AR, users can try products before they buy, look into different angles, and experience the product in ways that are not physically possible.
2. Micro-Moments. Micro-Moments are becoming increasingly important in mobile marketing and businesses should strive to capture their audience in these small, yet powerful moments. Leveraging micro-moments in mobile marketing will help businesses keep consumers engaged and interested in their products and services.
3. Video Content. Video content is one of the most effective ways to engage with customers in mobile marketing and cannot be ignored in 2023. Videos are shared immensely on social media, so businesses should create frequent, high-quality video content that caters to their target audience.
4. Mobile Messaging Apps. Messaging apps are quickly replacing email in mobile marketing campaigns. Messaging apps such as WhatsApp and Facebook Messenger offer businesses the opportunity to reach out to customers with one-on-one conversations, coupons, and more.
5. AI and Machine Learning. AI and machine learning are taking over the world and mobile marketing is no exception. AI technologies can analyze customer data and identify customer preferences, allowing businesses to create more personalized and effective campaigns.
6. Social Commerce. Social commerce links customers with products and services straight from social media. This reduces the number of clicks and allows customers to purchase products or services with a few taps.
7. Gamification. Gamification, such as quizzes and puzzles, adds an exciting challenge to marketing campaigns and makes them more enjoyable. With gamification, customers are more likely to pay attention to your products or services.
8. Mobile Wallets. Mobile wallets have become a major part of mobile marketing and customers can save payment information for easy and secure transactions. Businesses can use mobile wallets to offer discounts and coupons that will resonate with customers.
These 8 mobile marketing trends are sure to provide businesses with a competitive edge in 2023 and beyond. Ikaroa is a full-stack tech company providing the software and solutions necessary to implement these new mobile marketing trends. Make sure to keep Ikaroa in mind when taking advantage of these revolutionary advancements for your business.
