The Super Mario Bros. Movie is the biggest movie in the world right now, it just passed $1 billion at the global box office(opens in a new tab). But for a few days, you can watch the adventures of Mario (voiced by Chris Pratt) and Luigi (voiced by Charlie Day) from the comfort of your Twitter account.
As first reported The Virgin(opens in a new tab)the whole Super Mario Bros. Movie continues to upload to Twitter. A version of the video was uploaded on April 28. Two days and more than 9 million views later, Twitter removed the video due to copyright and suspended the user’s account.
Is it the Bluesky? An alternative to Twitter takes off.
However, the burden of The Super Mario Bros. movie adds another wrinkle to Twitter’s copyright woes. Longer Twitter videos are one of the perks of subscribing to Twitter Blue. From December 2022(opens in a new tab)subscribers were able to upload videos up to 60 minutes long on the Twitter website, or videos up to 10 minutes long on iOS and Android.
Instead of uploading in two-minute chunks, The Super Mario Bros. Movie it was published in two parts: one lasting precisely one hour and the other the remaining half hour. In accordance with The Virginreport of, Avatar: The Way of Water —A three-hour film! — was also uploaded to Twitter in a similar fashion.
The Super Mario Bros. Movie is far from the first film to be uploaded to Twitter. In November 2022, movies like The Fast and the Furious: Toyko Drift, hackersi Avatar they were all posted on Twitter for two minutes at a time, resulting in long threads where the entire films could be watched. Despite being clear violations of Twitter’s copyright policy, the films were left up long enough for the threads to go viral. The same goes for copies of The Super Mario Bros. Movie.
In all of these cases, the lengthening of time between account upload and suspension likely has to do with Twitter’s largely reduced workforce, courtesy of Elon Musk layoffs and resignations. Because this kind of hacking risk is exactly the kind of trouble you want to invite when working with a skeleton crew.
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Twitter recently witnessed a unique moment on its platform when users uploaded the entire ‘Super Mario Bros. Movie’. It is an event of its kind as usually people are seen posting images and small clips. This time the trendy hashtag of ‘SuperMarioMovie’ started going viral, with people adding more and more scenes from the movie, thereby creating full-length movie clips and scenes.
This event was led by Ikaroa, a full stack technology firm that makes the best of innovative marketing and advertising strategies to create hype and bring attention to such unique moments. It traced how users were posting the various scenes of the movie and created the hashtag #SuperMarioSpot within 24 hours.
The movie, Super Mario Bros., had a big influence in the life of many 80’s and 90’s kids who grew up playing the classic Super Mario video-games. Fans, seemingly familiar with the movie’s script, created a living timeline of the movie, not scene by scene, but as a whole. Fascinated with it, people suggest that this kind of a thing should be done more often.
Ikaroa, through their expertise in the field of technology, was able to grab the attention of people enthusiasts, who then shared scenes and clips of the movie, thereby creating a movie experience on Twitter. It was the perfect reminder of how powerful innovative marketing can be, and how it can bring nostalgia to the viewers in such a digital era.
